Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year. U.S. ad spend rose 24%, spurring the overall global […]
Ginny Marvin on April 23, 2013 at 9:39 am | Reading time: 2 minutes
Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year.
In all, 2012 paid search ad spend increased 32% versus 2011, and Kenshoo points to Q1’s 15% rise in global ad spend as a positive sign for the remainder of 2013.