Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Local SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business content and reviews, including for multi-location brands, directly and indirectly impact trillions of dollars in annual consumer spending. Roughly […]
Apple Launches 5G iPhone 12
Apple CEO Tim Cook announced today the launch of iPhone 12 and iPhone 12 Pro with 5G: Today we’re bringing 5G to iPhone. This is a huge moment for all of us and we’re really excited. 5G will bring a new level of performance for downloads and uploads, higher quality video streaming, more responsive gaming, […]
Twitter Intros Ability To Target Promoted Tweets To Followers
As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new […]
Bing To Warn Searchers Of Fake Online Pharmacies
Bing promises to warn searchers of fake and potentially harmful online pharmacy websites by teaming up with the FDA. Bing announced on the Bing Search blog that they will be pushing out a new warning to searchers that inform them if they are about to land on a fake pharmacy website. This warning will appear if a […]
T-Mobile TVision Giving Customers 30+ Free Channels
T-Mobile informed TVision subscribers they will be receiving 30+ channels, normally part of the Vibe plan, for free. At the end of October, T-Mobile unveiled its TVision streaming service, designed to compete with the likes of YouTube TV, Hulu with Live TV, Sling and fuboTV. The company unveiled four packages, including Vibe, Live TV, Live TV+ and […]
Disclosure and transparency: The agency/client relationship twins
Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start […]
Bing Wants You To Search In Emoji With New Emoji Keyboard
Can’t get enough of those emojis? Bing is testing a virtual emoji keyboard to facilitate your emoji searches. Bing is testing a new virtual keyboard added on to the Bing search bar to enable searchers to search by emoji. As you know, Bing is one of the few search engines that actually lets you search […]
Google announces AMP speed and viewability enhancements for ads
Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates. Yesterday, Google’s AMP (Accelerated Mobile Pages) group announced enhancements to ads served in AMP. Specifically, the project has entered phase two of its three-phase plan for supporting comprehensive advertising functionality in […]
MarTech Today Research: A marketer’s guide to enterprise SEO platforms
The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles. Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection […]
Facebook’s ‘Like’ Button Declared Illegal In Germany
Citing violations to the countries strict privacy laws, the Independent Center for Privacy Protection (ULD) called for all Facebook ‘like’ plugins to be removed in the German state of Schlewsing-Holstein. The ULD stated that the Facebook ‘like’ plugin infringes on the Telemedia Act and the Federal Data Protection Act as Facebook transfers data back to the […]