Oracle CIO: Every Enterprise Has the Security it Deserves
“Every Enterprise has the security it deserves,” says Oracle Chief Information Officer Mark Sunday. “It begins at the very top. It truly begins with the board, CEO, and the Executive Committee to set the culture and to ensure that the people, process, technology, and the governance processes are in place to ensure the security of […]
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can be hard to figure what new things to prioritize and prepare to adapt to the changing […]
Google Chrome, Mozilla Firefox Leaked Facebook User Data Caused by Browser Vulnerability
Google Chrome and Mozilla Firefox might have inadvertently leaked the Facebook usernames, profile pictures and even the likes of their users because of a side-channel vulnerability. A side-channel vulnerability was discovered in a CSS3 feature dubbed the “mix-blend-mode.” This allowed a hacker to discover the identity of a Facebook account holder using Chrome or Firefox by […]
Microsoft goes open source with one of its Bing algorithms
Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries. Microsoft has made its Space Partition Tree And Graph (SPTAG) algorithm, used in its own Bing search engine, available to all as an open-source GitHub project. The algorithm uses vector search and deep learning models to provide results […]
Verishop CEO On Competing With Amazon: “It’s Not a Zero Sum Game”
“The market narrative is always it’s a zero-sum game,” says Imran Khan, co-founder and CEO of Verishop, a new Amazon competitor launching soon. “You are coming in and it’s Verishop versus Amazon or Snap versus Facebook. Those are great stories, but ultimately I fundamentally believe that all of us are on the right side of […]
If You Don’t Provide a Great Customer Experience You Won’t Survive, Says Zendesk CEO
“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive. I think […]
SEO case study: How Venngage turned search into their primary lead source
Venngage is a free infographic maker that has catered to more than 21,000 businesses. In this article, we explore how they grew their organic traffic from about 275,000 visitors per month in November 2017 to about 900,000 today — more than tripling in 17 months. I spoke with Nadya Khoja, Chief Growth Officer at Venngage, […]
Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn through all of the possibilities of what we could present, apply algorithms to determine what is the next best offer and next best […]
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. SAN FRANCISCO – A trend that has been building for several years came to the forefront this week at Google Marketing Live, the company’s annual conference for advertisers. The initiative? Automated campaign […]
Instagram’s new Shopping from Creators gives influencers access to Checkout for in-app purchases
Users will be able to buy items from brands tagged in creators’ posts right in the app. Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts that can lead to a checkout page where users can purchase tagged items right within the […]