Lenovo’s Profits Tank Amid Declining PC Demand
In the latest evidence of the PC market’s troubles, Lenovo’s profits dropped a massive 75% in its latest quarterly results. According to Lenovo’s latest report, the company posted $130 million pre-tax profit for the quarter ending March 2023. For the year-ago quarter, however, the company posted $520 million in pre-tax profit, representing a 75% decline. The […]
Bing search results gain site name and favicons
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google. Bing is adding site names and favicons to its search results in some cases, much like Google did months ago on desktop and last year on mobile search. Now when you look at the Bing search results, you […]
Google expands GMB profile editing capabilities in Search and Maps
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30. Ahead of its International Small Business Week, Google has expanded editing capabilities for Google My Business (GMB) profiles in Search and Maps, the company announced Thursday. It is also offering a free […]
Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally […]
Navigate the world of AI before your competitors do
Join an expert-led AI ad event every digital marketer should attend. Do you want to learn how to harness the power of AI and use it to reach your target audience, boost your engagement, and maximize your overall digital marketing ROI? Sign up now for a free online event hosted by Google and Ignite Visibility […]
Search ad conversion rates down, cost per lead up in 2023
While CPCs increased, a drop in conversion rates resulted in higher CPLs in the 23 industries analyzed in this report. Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s […]
Apple Registers ‘xrOS’ Trademark Ahead of WWDC 2023
Apple has registered a trademark for “xrOS” ahead of WWDC 2023 where the company is expected to release its mixed reality headset. First spotted by Vox Media’s Parker Ortolani, Apple registered the trademark in New Zealand via a shell corporation. As Ortolani points out in followup tweets, Bloomberg’s Mark Gurman had previously reported that “xrOS” would be […]
John Legere Joins OOFOS Board of Directors
John Legere announced he has joined the board of directors of OOFOS, the recovery footwear brand. John Legere is famous for turning around T-Mobile, taking it from a distant fourth-place carrier to the powerhouse it is today. He tenure at T-Mobile will be studied in business schools for years to come, although many have wondered […]
The ultimate guide to using Bing Webmaster Tools — Part 1
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing. If you are a website owner, you’ve invested a lot of time and resources to […]
Google to record some calls from ads for quality assurance
The program is aimed at bringing spam and fraud detection to call ads. Google has begun informing advertisers that it may record some of the calls that come in through call-only ads and call extensions in ads. Here’s what we know about this new initiative so far. Why Google is doing this. The primary goals, says […]