Getting The US Election Results From Google, Bing & Yahoo
Who’s winning in today’s US presidential election between Barack Obama and Mitt Romney? Who’s ahead for the many House of Representatives and US Senate seats that are up for grabs? Who won in the many state and local elections happening? The major search engines of Google, Bing and Yahoo have you covered with answers. Bing […]
Google to launch ‘enhanced news storytelling’ project with licensed content
But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was delivering considerable value to publishers in the form of traffic. But some publishers (e.g., Rupert Murdoch) have complained over […]
Instagram rolls out subscription feature to 10 more countries
Content creators outside of the US will be able to set up subscription services on their accounts for the first time. Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans […]
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season. Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage. Everyone can access the thousands of data points Google uses to make decisions, the same competitive […]
Why using AI to create YMYL experts is a REALLY bad idea
Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its detrimental impact to the SEO industry. Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert. I put out a request on Response Source, a popular platform […]
Congress Investigating US VCs Funding Chinese Startups
The House Select Committee on the Chinese Communist Party is investing US venture capitalist firms that are funding Chinese startups. The US has been cracking down on China’s tech industry, restricting access to semiconductors, AI, and other advanced tech. The House committee is expanding its focus, looking at VCs who are funding Chinese startups, according […]
Hulu Private Marketplace Gives Programmatic Advertisers Choice and Control
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says Doug Fleming, Head of AdvancedTV at Hulu. “So now the advertiser pays what they deem appropriate for that specific audience. It gives them more choice and control. […]
Bing Adds 5X More Facebook Content To Social Sidebar
The big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature. In a way, this is a reintroduction of Social Sidebar following the news of Facebook’s Graph Search. People […]
8 major Google algorithm updates, explained
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever. Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that […]
8 Twitter alternatives marketers need to know about
Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to? Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to […]