Facebook testing brand safety topic exclusions for advertisers
“This is the first time the Feed environment would be managed though controls,” company says. Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially […]
SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns. A Google search for “Holism” yields no ads, but the following definition: “the theory that parts of a whole are in intimate interconnection, such […]
FCC Establishes Task Force to Address Broadband Access
The Federal Communications Commission (FCC) has established a task force to revamp the agency’s broadband mapping tools. The FCC is responsible for mapping broadband access to provide a complete picture of broadband availability. The data is important to help the FCC close the “digital divide” between those who have quality internet access and those that […]
In-SERP lead forms convert Google Ads users without a click-through
Lead form extensions are available for Google advertisers in Search, Video, and Discovery. Previously in beta, Google Ads announced its updated lead form extension which pops up a form directly from a click on an ad in search, Video, and Discovery. If opted into, it means that when a user clicks a headline from an ad, the […]
TikTok Runs Afoul of European Consumer Law
TikTok has found itself in trouble with the European Consumer Organisation BEUC, as a result of multiple infractions against EU consumer laws. TikTok has faced repeated criticism for breaches of privacy, especially in regard to the privacy of minor children. The company has also faced ongoing criticism, scrutiny and lawsuits over its privacy practices in general. The latest […]
The small business owners guide to conquering SEO: The glossary
Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO. If you are a small business owner with a grasp of what it takes to make your site rank for the search terms your potential […]
Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing
The company’s foray into native advertising will harness intent signals from Bing Ads. In a blog post today, Steve Sirich, head of product marketing for Bing Ads, reviews last year’s platform updates and discusses new initiatives for 2015. In advance of the blog post release, Sirich shared some interesting news on upcoming features, including native ads on […]
Salesforce Embraces Remote Work, Flexible Office Policy
Salesforce is the latest company to embrace remote work and flexible office policies in the wake of a pandemic that has upended the workplace. Brent Hyder, President & Chief People Officer, outlined the company’s strategy, as well as the research that led to it. Early in the pandemic, Salesforce started using employee wellbeing surveys to get the […]
Data: StumbleUpon Beats Facebook As Top Social Referrer
Facebook and Twitter are getting most of the ink, attention and money of late in the social media world. However StatCounter indicates that the venerable StumbleUpon has now become a larger social media referrer than either Facebook or Twitter. Here’s the data, showing StumbleUpon with a 43 percent share of social media referrals, while Facebook […]
IBM and Palantir Partner On Low-Code AI Development
IBM and Palantir are partnering to make it easier to develop and deploy low-code AI applications to IBM’s hybrid cloud. IBM is all-in on hybrid cloud, with plans to split the company and spin off its legacy business into an independent company, while the core company focuses on the cloud. As it moves toward that […]