Month: July 2019

OpenAI & Microsoft To Build AI That Will Change The World

“We’re working together with Microsoft to build next-generation supercomputers,” says OpenAI co-founder Greg Brockman. “The real goal of OpenAI and what we’re trying to accomplish is to build what we call artificial general intelligence. They’re trying to build a computer system that is as capable as a human at being able to master a domain […]

The Response To Our Impossible Sliders Has Been Overwhelming, Says White Castle VP

“The response from customers (to our Impossible Slider) has been overwhelming,” says Jamie Richardson, Vice President at White Castle. “And with our 10,000 team members, the response has been overwhelming. We know we have got a winner. In working with Impossible, they’ve really put the study into this and have done it in a thoughtful […]

What if Bing Became the Free Speech Search Engine?

Bing has a real opportunity to gain market share on Google for the first time in years. Half the country believes that Google is slanting its algorithm and search results to favor its own politics and ideology. There certainly is a lot of evidence for that. What if Microsoft’s Bing started marketing itself as the free speech search engine? Their TV ads could literally […]

It Doesn’t Really Matter What Microsoft Does, Says Slack CEO

“Whatever Microsoft does we’re still going to do the same thing that we would do for customers,” says Slack CEO Stewart Butterfield. “If the performance of our applications, like the number of milliseconds it takes to startup, is an important thing for customers, we will do that. If shared channels are an important feature we will develop […]

Heard from Google, the biggest trends impacting PPC are privacy and automation

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco. By now you’ve most likely heard about all the […]

Facebook’s Libra Is a Force For Good, Says PayPal Co-Founder

“In general, Libra is a force for good,” says PayPal Co-Founder and Affirm CEO Max Levchin. “It’s a really interesting experiment. I’m glad they’re doing it in a way that isn’t just Facebook because of all the headwind that Facebook has experienced with the regulators. There are many questions to ask about the practical applications. […]

Google adds JavaScript SEO basics to its Search developer’s guide

The new section aims to provide beginners with an overview of how Googlebot processes JavaScript. How Googlebot processes JavaScript. Image source: Google Search developer’s guide. On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how Google processes JavaScript as well as some best practices. What it […]

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3 things every CMO should know about the creative production process

There’s a huge opportunity in your organization to accelerate your creative projects. The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia, etc. – from marketing teams. Marketing cycles have shortened dramatically, so marketers need to produce more content in less time. Regardless of what […]

Does Netflix Have Enough Stuff To Keep Us Coming Back?

“Does Netflix have enough stuff that’s good enough to keep us coming back?” asks Michael Pachter of Wedbush. “That’s the real acid test. I actually think all these metrics they’re giving us on the crap shows are telling you that people are willing to watch whatever they throw at them because they’re running out of […]

There’s So Much Investor Subsidy In The Delivery Business Model, Says Domino’s CEO

“What we’re going to see here in the near term is that there’s so much investor subsidy into that (delivery) business model right now,” says Domino’s CEO Ritch Allison. “We’re not really sure where it’s going to shake out long term. There’s substantial discounting and over-investment in advertising right now to drive consumer demand. We […]