Reporting Multinational SEO Performance: Difficulties & Insights
Whether you report on just two or twenty different regions, getting a centralised report on search engine result page performance by region can be a headache if you don’t have an easy — and scalable — reporting system in place. There are lots of ways to tackle the problem, but by far the easiest is […]
Honda Ends Deal With GM to Create Cheap EVs
Honda has ended a deal with GM to create cheap EVs, saying the endeavor proved too difficult and expensive to be tenable. The two companies had announced a joint venture in April 2022 to develop an affordable EV platform. Unfortunately, the challenges involved in delivering on that promise have proved too daunting. “After studying this […]
After Apple’s Apology, What’s Next For iOS 6 Maps?
It’s official. Apple’s new Maps in iOS 6 have problems so serious that even Apple CEO Tim Cook has issued a public apology about them. What does Apple do next? Going back to Google-powered Maps is unlikely but not out-of-the-question. More likely, Apple will push through the pain. However, it could reconsider whether maps really […]
Google Market Share: 67 Percent On PC, 83 Percent In Mobile
Last week, comScore released its August U.S. search market share rankings report. It appears Google has permanently plateaued at 67 percent (or so). In Europe, Google’s share is above 90 percent, which is why all the antitrust activity. Back in the U.S., Microsoft and Yahoo combined for 29 percent, which is where the Search Alliance […]
Google Intros Android App For Managing Google Places Listings
Local business owners have a new tool for managing their Google Places For Business Listing. Mike Blumenthal got the scoop on the new Android app that lets SMBs update their business information, post update and photos to their Google+ Local Page, respond to comments on Google+ and more. It also offers very basic analytics data […]
Yelp Supersizes Its Local Profiles, Makes Them Less Busy
Yelp has redesigned parts of its web UI to make them more visual and to surface more information. In particular business profile pages have been changed to emphasize images, featured user reviews and key pieces of local content, all of which are now more prominent. The changes are not yet live for me, which is […]
Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1
Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year. U.S. ad spend rose 24%, spurring the overall global […]
Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO
You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected. This week at SMX East, I’ll be participating in the Deconstructing Pigeon Panel along with David Mihm, Adam Dorfman and Matt McGee, where we’ll discuss the effects of the update which happened at the end of July. Since […]
Amazon’s Fleet of Rivian EV Vans Hits 10,000
Amazon announced it now has 10,000 Rivian EV vans operating in the US, a major step in its goal of rolling out 100,000 such vehicles by 2030. According to TechCrunch, Amazon made the announcement at its Delivering the Future event. Amazon is a Rivian investor and has committed to purchasing 100,000 Rivian vehicles over the course […]
The Franchise Challenge: How Do You Stand Out When You’re One Of Many?
Local search marketing can be a challenge for franchisees, but columnist Rachel Lindteigen has some tips. Local marketing is especially important for franchisees, but it can also pose many unique issues — for example, how do you stand out among a sea of many? The good news is that it’s possible, depending on the situation there are […]