7 great reasons to attend SMX Advanced in 2 weeks
Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference workshop. Choose from full-day, rock-star […]
Bing Cashback: Don’t Leave Your Piggybank On The Table
As early as Fall 2008, Microsoft set off on a crusade to openly evangelize what would become “Bing Cashback” with strategic agency partners and retail advertisers alike. The consumer rewards program was built to incent online shoppers with the purpose of influencing search behavior to gain repeat visitors and generate loyalty. Microsoft’s goal would ultimately […]
Google Search Console to show event rich results errors for missing locations
You may see an increase in rich results report errors for event schema in Search Console as a result of this change. Google Search Console’s rich results report may now show you more warnings for event structured data markup if the event is missing a location. The search company posted this update here, stating “Google will […]
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Twitter adds keyword search to Direct Messages
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords. Twitter announced that is giving users a long-requested feature – the ability to search your direct message (DM) inbox by keyword. The search feature is rolling out now to all Twitter users (web and […]
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021. In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a future without third-party cookies and navigated their role in […]
Maserati Commits to Full Electric Lineup by 2025
Maserati is the latest automaker to commit to a fully electric lineup, planning to make the transition by 2025. Virtually every automaker is working to transition to electric vehicles. Maserati is looking to carve out a niche for itself as the first Italian luxury brand to make the transition. Maserati is the first Italian luxury car brand […]
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here’s how to keep your skills sharp and gain new ones. With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that […]
Microsoft brings visual search to Windows search bar
The feature lets users take a full or partial screenshot to be processed by Bing Visual Search. Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. […]
Google launches new Google Analytics 4 home page
The new GA 4 home page provides more personalized content, the company says. Google has released a new home page for Google Analytics 4 properties. Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google added that “you can use the page to monitor traffic, navigate around Analytics, and […]