December 20: The latest jobs in search marketing
On the hunt for something new? Check out who’s hiring in search marketing this week. Content Specialist @ Simple Strat (U.S. remote) Salary: $70-80k/yr Write long-form content that stands out (articles, product marketing information, whitepapers, ebooks/guides, case studies, etc). Work with strategists and clients to determine compelling content topics. Growth Marketing Manager @ GivingData (U.S. remote) Salary: $70-100k/yr Develop […]
Bing Hopes For Touchdown With New ESPN Partnership
Football fans have probably already seen plenty of Bing advertising across various sports. And as the Super Bowl approaches, you’re going to see more: Bing and ESPN have just announced a new partnership that involves two pre-Super Bowl promotions: A new feature called “I Am A Champion” that begins airing this week on SportsCenter and […]
Google Analytics vs. Google Analytics 360
Learn about the pros and cons of upgrading to Google Analytics 360 Today, data is the currency of the digital economy. Marketers need data-driven insights to understand who their most valuable customers are, which experiences led them to act, and how to get more of them. And when it comes to analytics platforms, Google Analytics […]
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have missed. Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, […]
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges. Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Fast and reliable lead routing is extremely […]
How to gain SEO insights using data segmentation
It’s difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Recognizing patterns is a major part of successful SEO strategies, yet it can seem daunting with the sheer amount of data available. Murat Yatağan, consultant for growth and product management […]
UK May Sentence Execs to Jail Time for Their Platform’s ‘Crimes’
Regulators in the UK are taking the gloves off, considering legislation that would impose jail time for execs whose platforms are guilty of “crimes.” Social media and online platforms are increasingly under scrutiny around the world for their role in abusing user privacy, interfering in politics, endangering minors and spreading misinformation. Regulators have been struggling […]
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational […]
Bing launches travel-oriented results pages and a trip-planning hub
The new features may make it even harder for OTAs to compete in the search results. Microsoft Bing has launched a new travel search experience, the company announced Friday. The new experience consists of travel-oriented search results pages for destinations as well as a new trip-planning and booking hub known simply as the Travel Guide. Why we […]
Google says it values all local reviews, both positive and negative
Google has updated their help documents to say it finds a mix of reviews more trustworthy. Google has updated its reviews help document page in the Google Business Profile support area to say that Google values all reviews, not just positive. Now Google says it is “more trustworthy” to see a mix of both positive and negative […]