The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief
Plus, how to build a marketing team that works Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and […]
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads. We recently wrote about how PPC managers are making keyword research a lot harder than it should be. If you’re seeing a pattern here, well done. It’s all about overcomplication. Overcomplication is a frustratingly irritating problem because you’re not doing anything wrong […]
DocuSign CEO Is Out, Stock Rebounds
DocuSign CEO Dan Springer is out as the company’s stock has tanked while the company struggles to return to its pandemic-fueled highs. Like many companies, DocuSign reached all-new highs during the early days of the pandemic as businesses turned to cloud-based tools to stay productive as employees worked from home. Unfortunately for DocuSign, the company […]
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]
Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information. To help advertisers get more information about the source of their ad clicks, Bing Ads has introduced more URL tracking parameters and updated an existing parameter. Updates to the {TargetID} parameter allow it to capture data for custom and in-market audience lists and targeted location IDs. TargetID already returns […]
Where Google is placing its bets in 2021
A look at where Google might be headed in 2021. Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020 report. And even though Google reported its first-ever ad revenue drop because of COVID-19, […]
Twitter announces Product Drops for merchants
Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products. Merchants have a new Twitter feature, called Product Drops, to help engage their followers and stay on top of new product releases. What are Product Drops. Product Drops from Twitter is a new feature that allows brands to […]
Ahrefs reveals its new search engine: Yep
Here’s everything we know so far about Yep, the new web search engine created by the Ahrefs team. Did you forget that SEO toolset provider Ahrefs announced plans to build its own search engine in 2019? If you answered “yep,” you aren’t alone. Ahrefs has been busy in those three years since, investing $60 million of […]
How paid marketers are fighting back against the Fake Web
Bots and fake users steal ad clicks, pollute audience targeting, and skew metrics. Paid marketers are learning to protect themselves. Anyone who manages paid marketing channels knows the importance of being able to accurately report on metrics and KPIs. Typically, marketers are looking to see if their campaigns are driving traffic, conversions, and ultimately pipeline for their […]
John Harrison Google doodle honors man who invented marine chronometer 283 years ago
The self-taught clockmaker invented a device that helped sailors gauge their latitude and longitude at sea. Today’s Google doodle marks the 325th birthday of British horologist John Harrison. In 1735, the self-taught clockmaker completed his design of the first marine chronometer. According to Google, the British government had offered a reward of £20,000 to anyone who could […]