Bing Maps Partners With 20th Century Fox To Promote “The Martian” With Guided Tour Of Mars
Microsoft is giving moviegoers an advanced look at the film, as well as offering new Bing in the Classroom lesson plans focused on space exploration. With just over two weeks before the release of The Martian, Bing has partnered with 20th Century Fox to promote the upcoming film via Bing Maps. Based on the novel by Andy Weir, The […]
Google Search bug caused by issue with its ‘indexing systems’
Google said it was an issue with indexing that caused Monday’s really weird search results. Google has now explained the massive search bug from yesterday was related to an issue with its indexing systems. Google wrote, “On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly […]
Twitter: Edit button coming (but you’ll have to pay to get it)
Twitter says it’s been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users. Twitter confirmed via a tweet that an edit button is coming. Not to everyone. Just Twitter Blue subscribers as a test. Why we care. Whether you use Twitter personally, professionally or both, […]
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what […]
How to optimize PPC reporting for ad creatives
Here’s how to develop a creative reporting strategy for PPC to wow your clients and enable your creative team to do their best work. Automation has stepped in to take over many of the levers we’ve had in digital advertising. Consequently, we need to shift our attention to optimizing the things we can still control. […]
FTC May Take Action Against Twitter and CEO Over Whistleblower Allegations
Federal Trade Commission Chairwoman Lina Khan opened the door to the possibility of new action against Twitter and CEO Parag Agrawal. Peiter “Mudge” Zatko is a well-known hacker who previously served as Twitter’s head of security. Zatko was hired by then-CEO Jack Dorsey before being fired by his successor. Zatko came forward in August to blow the whistle about […]
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven […]
Bing Brings On Halloween With a Spooky Map, Cortana Costume Suggestions & A Horror Movie Game
Ask Cortana “What should I wear for Halloween?” or “Guess the horror movie” to play Bing’s Halloween-themed game. Bing is gearing up for the holiday weekend, launching Halloween-related Cortana searches and a spooky Bing map that includes locations for haunted houses throughout the US, UK and Canada. For anyone who still doesn’t have their costume figured out, […]
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds. This morning, I negated a word that cost a campaign more than $3 for the one click it received in a brand campaign last week. I didn’t add the whole query, just one irrelevant word that triggered a brand keyword. Going […]
Facebook Gets Into Local Search With “Facebook Nearby” For iOS & Android
As of today, you can count Facebook as a potentially significant new competitor in local search — on mobile devices. The company is updating the “Nearby” feature in its iOS and Android apps Nearby Becomes Local Search Tool Previously Nearby was about finding where your friends had checked-in. After the app update Nearby will still […]