Panera CEO: Ecommerce Pivot Sparks Dramatic Growth
“Close to 60 percent of our sales are coming from e-commerce,” says Panera CEO Niren Chaudhary. “By focusing on servicing customers through our off-premise channels, leveraging e-commerce, and then rapidly innovating we’ve seen a very smart recovery on our brand and also a stronger business model emerging from the pandemic. What’s clearly playing out is […]
Bing Launched Elections Portal: Filter News By Party, Social Integration, Maps & More
Bing announced on their search blog a new portal for tracking the US Presidential Elections at bing.com/elections. The portal has some nice search features, such as the ability to filter news sources by your political views. The downside of this news filter is that only specific news outlets are included, such as Politico, Real Clear […]
Google, Microsoft and Oracle Had the Most Vulnerabilities in Early 2021
AtlasVPN released a new report detailing the state of cybersecurity vulnerabilities in early 2021, and it’s bad news for Google, Microsoft and Oracle. The first half of 2021 has seen some of the biggest cybersecurity breaches in history. Colonial Pipeline, JBS Foods and Kaseya were victims of devastating ransomware attacks. Microsoft has warnedAzure users of severe security issues in its […]
Retrospective competitor analysis: Reinforcing SEO strategies with historical data
How can you get actionable insights from historical data to boost your clients’ search strategies and make market predictions? Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is […]
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, […]
Mastercard Buys CipherTrace to Boost Its Own Crypto Capabilities
Mastercard announced it has acquired CipherTrace, as the payments company continues to expand its crypto capabilities. Cryptocurrency is quickly going mainstream, with companies large and small supporting the technology. That adoption is extending to traditional finance and payments companies, such as Mastercard. CipherTrace is a crypto intelligence company with a focus on the intersection between […]
Intel Wins Pentagon Contract for US-Made Chips
Intel has won part of a $100 million contract to build US-made chips for the Pentagon, a win for the company’s upcoming foundry division. The Pentagon has specific semiconductor needs, needs which security concerns dictate be met by US companies. Intel is currently the only US-based chipmaker that designs and manufactures its own chips, making […]
Official: Bing Updates Social Sidebar Design
Bing has officially announced they have redesigned the search results screen and social sidebar to help improve usability of the page. The changes include: The social results on the right are now clearly labelled as “Social Results” The search results on the left are now left-justified Addition of a + more link to expand the […]
Google drops safe browsing as a page experience ranking signal
Google updated the page experience report in Search Console. Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren’t always within the control of site owners, which is why we’re clarifying that Safe Browsing isn’t used as a ranking signal and won’t feature […]
Summize Gains “Local” Twitter Search Option
Summize has already turned into my preferred tool to search for what people are saying on Twitter. Now it’s gained a way to see what people are twittering about near a local area. Say I want to see what’s been happening in Newport Beach, California, in terms of Twitter activity. To do a local search, […]