Google updated guidelines to say spam reports are not for manual actions
Google only uses spam reports to improve its spam prevention algorithms. Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines and say these spam reports will not lead to a […]
TikTok Is Planning to Build US Fulfillment Centers
TikTok appears to be moving forward with its e-commerce plans, with it reportedly looking to build US fulfillment centers. TikTok is reportedly planning to expand its e-commerce ambitions, with a possible launch of TikTok Shop in the US in time for the holidays. According to Axios, the company is now planning to build fulfillment centers in the US. The […]
How to excel in your current and future SEM roles
Flourishing in an SEM role is a balance of mindset, education, and development. Learn the building blocks for a long, successful SEM career. In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you need a […]
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention […]
Your guide to Google Analytics 4 attribution
Understand how attribution in GA4 works vs. Universal Analytics and what the differences mean for conversion tracking. Nowadays, conversion is usually preceded not just by one but several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths. […]
Analyst: US Sanctions Have ‘Collapsed’ China’s Semiconductor Industry
The Biden Administration has been cracking down on China’s semiconductor industry, utterly crippling it, according to one analyst. The Biden Administration has largely kept and extended Trump-era measures to limit China’s access to advanced semiconductors, as well as limit their ability to make their own. The measures appear to be having a devastating effect, according […]
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe. Quora has recently added additional targeting options for advertisers on the Q&A platform. Keyword history targeting. This is a blend of the existing keyword targeting and question retargeting options on Quora. You can reach people who have shown […]
Bing Begins Building Index Of Native App Content Through App Indexing
Bing is now building an index of app content from iOS, Android and Windows 10 apps. Soon they will begin showing relevant apps in their mobile search results. Vincent Wehren, Bing’s Product Lead Webmaster & Publisher Experiences, posted on the Bing Search blog that Bing is now building up a “massive index of apps and app actions” […]
Google can now automatically create your ad assets
Some advertisers have access to a feature that allows Google to create RSA assets using your website, landing pages, or existing keywords. A new setting in beta allows Google the ability to automatically create additional ad assets (header and description). The feature uses the creative content from the following sources: Landing page Relevant web pages […]
Pinterest prohibits climate misinformation in ads, content
Pinterest says any ads containing conspiracy theories, misinformation or disinformation around climate change are explicitly prohibited. Pinterest wants to remove any traces of climate misinformation from its platform. The company announced it will now remove any ads or content from its platform that violates its new policy. In October, Google announced a similar policy. It prohibited […]