Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1
Global search ad spend rose 15% in Q1 2013 versus the previous year, according to the Kenshoo Global Search Advertising Trends report released today. That rise in spend was driven largely by a 62% increase in click-through rates and a 21% increase in clicks year-over-year. U.S. ad spend rose 24%, spurring the overall global […]