How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’ A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic […]
How infinite scroll will affect your ad metrics; Monday’s daily brief
Plus, we’re all hackers now! Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how much TV do […]
Full Self-Driving Bug Leads to Recall of 11,704 Teslas
Tesla is recalling 11,704 vehicles over its Full Self-Driving (FSD) software, adding to the company’s ongoing problems rolling out autonomous vehicles. Tesla has been struggling to make FSD live up to the hype. There have been a number of accidents, and lawmakers are calling on the FTC to investigate Tesla’s FSD claims. The company recently had to roll backa […]
Dell Cancels Some Alienware Shipments to Certain States
Alienware customers in specific states are in for a disappointment, as Dell is cancelling some shipments. First noticed by Marie Oakes, Dell’s website contains a disclaimer regarding shipping to certain states. The issue revolves around legislation passed in those states governing computer energy efficiency. “This product cannot be shipped to the states of California, Colorado, […]
Bing Gets More Personal With Adaptive Search
Bing has announced at SMX East today a new personalization feature named adaptive search. It seems a lot like Google’s previous query feature but supposedly, it goes well beyond just the previous query. Bing said the “more you search, the more Bing can learn” and thus adapts the search results for YOU based on your […]
Google Search Console performance report gets recipe filters
Use these new reports to see how well your recipe markup is performing in Google Search. Google has added new filter options to the performance reports within Google Search Console. If you use recipe markup, Google may give you the ability to filter your performance report within the “search appearance” options. Where are these filters? You can […]
WhatsApp Adds End-to-End Encryption for Chat Backups
WhatsApp has added a major new feature, making it possible to encrypt chat backups with end-to-end encryption. WhatsApp is one of the most popular messaging platforms. While the app has offered end-to-end encryption for years, if a user chose to backup their chats via iCloud or Google Drive, those backups did not have the same […]
E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented. With COVID forcing many retailers online, there are more e-commerce options than ever. Google Search Central recently released new guidelines for developers to help improve search visibility for e-commerce sites. “When you share your […]
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign. Google is rolling out product feed support for awareness and consideration Video campaign subtypes, the company announced Friday. The update, which rolls out over the coming weeks, enables brands to show browsable product images below their video ads […]
NYC Mayor-Elect: Schools Should Teach Crypto
Cryptocurrencies have a new ally, with New York City mayor-elect wanting schools to teach children about crypto. Adams has already said he wants his first three paychecks in Bitcoin, and has been a staunch proponent of the technology. In an interview with CNN’s Dana Bash, Adams voiced his belief that schools should be teaching children about […]