SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns. A Google search for “Holism” yields no ads, but the following definition: “the theory that parts of a whole are in intimate interconnection, such […]
SEOs, stop wasting time and focus on what really matters; Friday’s daily brief
Also, Google released its webspam report for 2020 and the new Google Ads API Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox […]
PSA: Update All Your Apple Devices ASAP
Apple users should update all of their devices immediately, as the latest round of patches fix major security holes. Apple released a slew of updates on Wednesday, June 21. The updates impact Safari, iOS, iPadOS, macOS, and watchOS. While Apple does not go into great detail about security vulnerabilities, to prevent bad actors from exploiting them, […]
Senate Committee Investigating Amazon’s Warehouse Safety
The Health, Education, Labor and Pensions (HELP) Committee is investigating Amazon over warehouse safety after numerous incidents. HELP Committee Chair Bernie Sanders sent a letter to Amazon CEO Andy Jassy informing him of an investigation into the company’s warehouse conditions. Senator Sanders says Amazon is prioritizing profit over worker safety, despite the disastrous consequences to workers. I […]
Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated
Windows 8.1 is intended to “fix” many of the perceived problems of Windows 8. However, for the Bing team, the release of Windows 8.1 offered a new opportunity to more deeply integrate Bing into the OS and provide a richer experience for users. With the new release, Bing becomes something more than a “search engine.” […]
Google will suspend merchant sites that show higher prices at checkout
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and checkout. Google announced that, beginning on April 6, it will start enforcing its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed on their e-commerce page, all the way through the checkout process. If […]
Report: Twitter Not Paying Its Google Cloud Bills, Risking Operations
Twitter’s reputation as a deadbeat company under Elon Musk continues unabated, with the company refusing to pay its Google Cloud bills. Twitter has been in hot water numerous times since Musk’s buyout over not paying its bills or honoring contractual obligations. The latest issue, however, could have major repercussions, crippling the teams responsible for combating spam, child […]
How to drive SEO success with headless CMS
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO. Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce friction between content managers and dev teams […]
Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl ads
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show. Last week, we reported on data that showed Super Bowl advertisers that teased their ads online ahead of the big game saw a bump in branded search volume. Quantcast has now analyzed the impact Super Bowl Sunday […]
Grubhub Is Laying Off Roughly 400 Employees
Grubhub has announced a round of layoffs, impacting roughly 400 employees, or 15% of the company’s workforce. Grubhub CEO Howard Migdal penned a message to employees informing them of the decision to make cuts to the company’s workforce. Migdal says he spent “substantial time” getting to know and understand the company since joining it a few months […]