Wefox CEO ‘Disgusted’ by Tech Industry Layoffs
Wefox CEO Julian Teicke had harsh words for the tech industry and his fellow CEOs, saying he was “disgusted” by the number of layoffs occurring. The tech industry has been laying off employees by the thousands, with Meta alone accounting for 11,000 and Amazon reportedly laying off 10,000. Despite layoffs now being a common occurrence in the industry, […]
Lawmakers Accuse Amazon of Misleading Congress, Threaten Criminal Probe
Amazon is in the hot seat, with US lawmakers accusing the e-commerce giant of misleading Congress and threatening a criminal probe in response. Amazon is the world’s largest e-commerce website, but not everyone is happy with how the company conducts business. The company has recently been accused of promoting its own brands at the expense of other, […]
Bing Correctly Predicts “No” Win In Scotland Independence Vote
A few days ago, we reported that Bing predicted on September 15th that the vote for Scotland’s independence would be a “No” with a 52.5% vote for No and a 47.5% vote for Yes. The final results are now in, and it was a 55% vote for No, so Bing’s prediction was correct and very […]
Google to sunset Gallery ads beta, focus on Image Extensions
Simple wins out. Image extensions and dynamic image extension betas will continue. Gallery ads, the splashy, image-driven format that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions. Google is informing Gallery ad beta testers that the format will sunset beginning in August. The ads featured a large […]
Elon Musk Plans to Suspend Impersonating Accounts on Twitter
Elon Musk says Twitter accounts that impersonate others will be permanently suspended unless they are clearly marked as parody accounts. Musk makes clear that, while Twitter previously warned impersonating accounts before suspension, they will no longer receive a warning since the platform is “rolling out widespread verification.” It seems that Musk’s threats may be in […]
5 best practices for tracking offline conversions in Google Ads
Setting up offline conversions for the first time? Here’s how to get started while avoiding volatility in your PPC campaigns. Risk-taking is part of any marketer’s job. No strategy is guaranteed to work. I like to think of myself as a calculated risk-taker. Because I have TSA PreCheck and monitor my flight status from home, […]
Deepcrawl launches technical SEO app for Wix
Wix’s SEO efforts continue with an app designed for small and mid-sized enterprises. SEO tool provider Deepcrawl has launched a technical SEO app for Wix websites, the company announced Monday. Designed for small and mid-sized enterprises, the app automates weekly site crawls and detects issues ranging from broken pages to content that doesn’t meet best-practice guidelines for […]
Canto Taps Wain Kellum as CEO
Canto has tapped Wain Kellum to serve as its new CEO at a time when the company is experiencing “exceptional growth.” Canto is a leading digital asset management company, helping customers to organize and manage their assets in a single location. The company’s service works with dozens of the most popular platforms, including Google Drive, […]
New guide–Local Marketing Solutions for Multi-Location Businesses
What you should look for in a local marketing solution. U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020, up from $148.6 billion predicted for 2019, according to research firm BIA/Kelsey’s U.S. Advertising Forecast for 2019. Local marketing growth is being driven by low unemployment and general optimism […]
Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors
Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how Bing determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different forms of mobile content. Now, Bing […]