5 steps to success for low-conversion-volume accounts in AdWords
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even […]
US Government Appeals TikTok Injunction
In the latest twist of the never-ending saga, the US government is appealing an injunction against its TikTok ban. The US government has been working to ban TikTok for some time. The Trump administration has accused TikTok of being a security threat, and made it clear that only a sale to an American company would […]
2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. Today’s article presents one […]
Bing revamps Site Explorer in new Bing Webmaster Tools
This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more. Microsoft Bing has announced the re-launch of Bing Site Explorer. Don’t be fooled, Bing Site Explorer is a complete revamp from the old version. Bing did not simply migrate […]
Buoyed By Facebook, Social Media Sites Hit All-Time Traffic Highs In May
While Facebook gets the lion’s share of attention, the overall adoption of social media is also lifting several sites to all-time traffic levels and there’s no sign that this will change anytime soon. According to a new comScore report, LinkedIn, Twitter and Tumblr — in addition to Facebook — all hit new highs for U.S. […]
Google wants to hear from SEOs on the search result listings
Here is how to give Google your two cents on the search result listings. Google’s search liaison, Danny Sullivan, asked the SEO community on Twitter what changes they would like to see in the Google search results interface and links. Sullivan asked what do SEOs dream about when it comes to “how Google displays listings.” What […]
Verizon Teams With Microsoft For State of the Art 5G IoT
Verizon partners with Microsoft to create new ways for enterprises to accelerate the delivery of fast and secure 5G applications to enable state of the art low-latency IoT solutions. Verizon’s on-site 5G Edge network integrated with Azure edge services can enable ultra-low latency, many times faster than the blink of an eye, according to Verizon, which can help […]
How to get started in Google Analytics 4
Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy. The one constant in website data is it’s always changing, and Google Analytics is no different. In October, Google announced the release of Google Analytics 4 (previously called […]
Change to AdWords Enhanced CPC removes bid cap to account for location & audience
The change could impact campaigns differently depending on campaign type. AdWords users will notice a new alert in their accounts notifying them of changes to Enhanced CPC bidding. The notice says, “Enhanced CPC (ECPC) bidding now has more flexibility when adjusting your bids to help you get more conversions.” Enhanced CPC (ECPC) automatically adjusts manual bids based […]
Apple Working to Replace Qualcomm Internal Modems
Apple is working on the next step toward manufacturing independence, beginning work on a replacement for Qualcomm’s modems. Apple has had a troubled history with Qualcomm for years. Apple accused Qualcomm of charging unfair prices for its modems, and turned to Intel as an alternate source. Many critics believed Qualcomm had violated antitrust laws, prompting […]