China’s Regulators May Ban Data-Heavy Companies From US IPOs
China’s regulators may look to ban data-heavy companies from pursing IPOs in the US. Like the US, China is looking to reign in the power and influence of its Big Tech firms. Companies with access to large quantities of data are particularly important to the country, and have already been pawns in the trade war […]
Bing: Our Search Results Do Not Infect Users, “Malware Study Was Wrong”
Bing has responded to the malware study conducted by AV-TEST earlier this week, claiming that Bing search results led to five times more malware than Google. To that Bing said, “the conclusions many have drawn from the study are wrong.” Why is the study wrong according to Bing? While Bing may show potentially infected search […]
Google adds author URL property to uniquely identify authors of articles
Google added a new recommended author.url property to the article structured data documentation. Google updated the article structured data help document to add new author properties to the list of recommended properties you can use in Google Search. The company said it added a new recommended author.url property to the article structured data documentation. What is author.url. The […]
Twitter & Summize Tie The Knot
The rumors that Twitter will be buying Summize have now been confirmed. Twitter, the popular micro-blogging platform, has acquired Summize, a search engine that searches Twitter. You can read all the news at Techmeme and also make sure to check out Danny’s write up on Summize named Summize Gains “Local” Twitter Search Option. The rumors […]
Fake news! How to recognize bad advice in link building and SEO
Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation. I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People […]
AdWords App For Android Now Supports Universal App Campaigns
New conversion columns are also available in the latest Android update. The Google AdWords app for Android now includes support for Universal App campaigns and features two new conversion columns. App promoters can monitor their Universal App campaigns, which enable ad distribution across the Google ecosystem: search, the Play store, YouTube, AdMob and the mobile display network. Metrics like downloads and […]
Google Disbanding Its Health Division, Dr. David Feinberg Leaving
Google is disbanding its health division, following a string of setbacks and criticism. Google Health is one of the company’s newer initiatives, quickly reaching 500 employees in early 2020. Despite its obvious importance to the company, Google found itself mired in controversy when it was discovered the company had partnered with Ascension to collect health data on millions of […]
Twitter Search: Not Your Friend If You Tweet Something Bad
Did you Twitter something embarrassing? Don’t think deleting your tweet or locking your Twitter feed means what you said goes away. Twitter Search still makes it available, which one job applicant may have found to their loss. Hutch Carpenter covers how one Twitter user named TheConnor said on Twitter that Cisco offered them a job. […]
3 reasons SEO is the account-based marketer’s secret weapon
A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together. Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, targeted brand interactions, and account-based strategies deliver, […]
Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level. Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media […]