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Social media 2018 put the spotlight on data, video, Stories

Social media 2018 put the spotlight on data, video, Stories

A wrap up of this year's social media advertising highlights. Amy Gesenhues on December 27, 2018 at 9:00 am More...

Go Where Your Customers Are… the Mobile Phone

Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing...

Facebook launches playable ads, tests retention optimization for app

Facebook launches playable ads, tests retention optimization for app

App marketers will also soon have the option of using minimum ROAS bidding. Facebook announced new advertising offerings for app...

Facebook passes key hurdle in MRC viewability reporting audit

Facebook passes key hurdle in MRC viewability reporting audit

The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those...

How to Use Email Segmentation to Drive Conversions

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is...

Google Tries to Fill Vacant IT Jobs Through Certification Program

Google Tries to Fill Vacant IT Jobs Through Certification Program

Google has just rolled out an education course that aims to address the dearth of IT professionals in the United...

Polished Microsoft News app joins rivals Google and Apple News

Polished Microsoft News app joins rivals Google and Apple News

The new app and news experience is great for consumers, but is it equally beneficial for publishers? Apple News, Google...

Google Chrome 69 Makes Your Passwords Harder to Hack

Google Chrome 69 Makes Your Passwords Harder to Hack

Google Chrome is a decade old and the company celebrated with a new look, a revamped password manager, a slew...