You Need Smart Analytics that Drive Better Actions
At the recent Salesforce Dreamforce conference, Salesforce announced Einstein Plus, a visually improved no-code version of their artificial intelligence platform. Prior to announcing this new product release, Ketan Karhanis, SVP & GM of Salesforce Analytics discussed why AI insights are potentially transformative to businesses who have the guts to trust them. Ketan Karhanis, SVP & GM, Salesforce Analytics at […]
Google bug may select unrelated canonical URLs, could impact indexing
Google tweeted Thursday that it may have selected unrelated canonical URLs for some pages and that breadcrumb trails on mobile might show the unrelated URLs. It also said that, in rare instances, this could prevent proper indexing. Breadcrumbs show a page’s position in the hierarchy of the site and appear under titles in the search […]
Counterfeits Wreck The Economy – Here’s How
Online bargain hunting is great, but sometimes those bargains turn out to be counterfeit. One study found that as many as two in five name brand items purchased online is counterfeit. Counterfeiting can be costly to businesses that have intellectual property stolen and sold out from under them, but counterfeiting can also be dangerous to […]
Scientists pull speech directly from the brain
In a feat that could eventually unlock the possibility of speech for people with severe medical conditions, scientists have successfully recreated the speech of healthy subjects by tapping directly into their brains. The technology is a long, long way from practical application but the science is real and the promise is there. Edward Chang, […]
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What do we do next? How do we continue to push forward and scale our paid […]
A Facebook Coin is Probably the Next Big One, Says Blockchain Capital Limited Co-founder
“For multinationals to issue their own currencies and request that their consumers purchase in that particular currency is not that outlandish,” says Blockchain Capital Limited co-founder Gavin Brown. “So perhaps with multinationals being what they are the fact that they are able now digitally and technologically to issue their own currencies and request their consumers […]
Top advanced YouTube SEO tips to boost your video performance
YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential. There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there […]
Kevin David Reveals His Proven Method for Making Money With Facebook Ads
One of the keys to making money with Facebook ads is to create and test 100 Facebook ad sets per day, says Kevin David who has become a successful entrepreneur by utilizing this strategy. David explains precisely how he increases spending on the profitable ad sets and shuts off the unprofitable ad sets using automation […]
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. Microsoft made the announcement in a blog post on Tuesday. Why you should care Two years ago, Microsoft bought LinkedIn, and Bing advertisers have been eager for access to its audience data. Earlier this year, the company launched Microsoft Audience Network ads with access […]
Google Posts can now highlight customer testimonials in some countries
Let your customers highlight your business with a new form of Google Posts. Google has announced that Google Posts in select countries now supports the ability to highlight customer testimonials. Specifically reviews with 4 to 5 stars can showcase positive reviews left for your business. “In some countries, Google My Business now provides suggested posts to […]