France Decides Not to Ban Huawei, But Will Favor European Companies
France has announced it will not ban Huawei from its networks, unlike the US and its closest allies. The US has engaged in an all-out war against Huawei, claiming the company represents a critical threat to national security. US officials have pressured allies to follow suit, with the UK, Australia and New Zealand issuing bans […]
YouTube Search Adds Time Watched As Ranking Factor
The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched. YouTube said they experimented with this ranking factor with suggested videos and it lead to “less clicking” and “more watching” and thus feels it is a good idea to add to the overall YouTube Search ranking algorithm. […]
How “Facebook Search” Could Help Google Escape The Antitrust Noose
Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search engine business. Look at the proliferation of what are […]
Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag. Paid search life just got a tad bit easier. Bing has added support for auto-tagging on Shopping campaigns. And those relatively new image extensions also now get auto-tagging. Bing finally rolled out automated UTM tagging on landing page URLs for reporting in analytics tools — namely Google Analytics […]
PPP Is Not Enough To Save Travel Industry
“The Paycheck Protection Program does not provide enough capital for a typical hotel owner to get us to the other side of this government-mandated lockdown on travel,” says Peachtree Hotel Group CEO Greg Friedman. “Unfortunately, it’s one of those situations where we probably need ten times what the current programs providing capital wise to get […]
Google may be having indexing issues again
Is your new content not showing up in Google search? Google may have yet another indexing bug. It appears Google is having issues indexing new content again. Danny Sullivan from Google validated the indexing concerns on Twitter Tuesday, saying, “Yes, I believe there might be some issues.” Indexing issues. Google seems to be having issues […]
9 pitfalls to scaling content and how to avoid them
Are you struggling to keep a steady flow of on-topic, on-brand content? As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with the competition. Some expand too quickly and experience growing pains. Some common themes include: Download this eBook from CopyPress and […]
Salesforce Will Allow Employees to Work From Home the Rest of the Year
Salesforce has become the latest company to extend its work from home (WFH) policy, allowing employees to do so through the rest of the year. Virtually every major tech company has allowed, or even mandated, its employees to WFH during the coronavirus pandemic. In some cases, the result has been enlightening for many companies, showing how productive […]
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln. When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and […]
Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels. Ginny Marvin on April 29, 2016 at 10:42 am MORE Bing Ads rolled out callout and review extensions last week. The new ad extensions are available in all Bing Ads markets, with the exceptions of Hong Kong and Taiwan. The ad shown above features both of these […]