How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. International SEO has long been a hot topic for enterprise-level brands and global companies. But, the increased ease of connecting with people around the world means these tactics are becoming […]
Why Tech Companies are Moving to Better Taxing States
A study has found that significant corporate income tax cuts result in an increase in corporate innovation, particularly amid financially constrained institutions. Another study found that a lower corporate tax rate actually increased job creation and firm entry—it also concluded that the firms that had responded to the tax cut have a tendency to be larger, showed increased productivity, […]
Walmart is the Roman Empire of Retail
Walmart is the Roman Empire of retail, says Burt Flickinger, Managing Director of SRG. Walmart announced an impressive earnings and revenue beat that told the story investors want to hear. Walmart is winning the retail wars, especially against arch-rival Amazon. “Like Hannibal and the Carthaginians, Amazon is starting to go the wrong way.” says Flickinger. “Big win for Walmart […]
Bing considers page quality before indexing
Bing does not want to index and show search results for low quality, spammy or manipulative content. In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I asked the search company about its indexing benchmarks: Does Bing index everything or does a site or a […]
Google crawl stats report is missing a chunk of data
This seems to be just a reporting issue, as everyone seems to be impacted by this Google Search Console bug. If you look at your crawl stats report in Google Search Console, you may notice a gap in the report. Yes, there is a day of missing data or a reporting glitch of some kind, […]
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy. Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was […]
Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay. Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. The personas (luxury shopper, digital nomads, empowered activists and self-care enthusiasts) were identified via Microsoft’s first-party […]
How Google’s continuous scroll can affect impressions and CTR
Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers. Last month, Google rolled out continuous scroll to its mobile search results pages. For users, the change represents a minor tweak to Google’s interface, but the obfuscation of pages in the search […]
Mozilla and Meta Team Up on Privacy-Respecting Ad Tech
Mozilla and Meta have teamed up in one of the most unlikely pairings, in an effort to create privacy-respecting ad tech. The advertising industry is currently caught in a dilemma between mining the information it needs to be profitable and respecting user privacy. The two have generally been mutually exclusive, with privacy losing out — […]
Texas AG Sues Meta Over ‘Unauthorized Biometric Data’ Collection
Texas Attorney General Ken Paxton has sued Meta over allegations Facebook collected customers’ biometric data without their consent. Biometric data can refer to fingerprints, eye scans, voiceprints, face, or hand geometry. It’s increasingly being used as a way to improve security over a PIN code or standard password. Unfortunately, biometric data can also represent a […]