People, Videos, News: Twitter Adds New Search Filters
Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results could then be filtered by those tweets that incorporated […]
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit. There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital agency shows off its personalized, professional approach […]
Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality
There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero (Did eBay […]
Amazon FBA challenges highlight broader vulnerability in e-commerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever. “This is definitely a pivotal moment,” said former teacher turned entrepreneur Lisa Abel last week. Her business, selling the series of specialized classroom materials she developed, is in its second year. Abel sells exclusively on Amazon […]
Your First Steps In Content Marketing
New to content marketing and not sure where to begin? Columnist Eric Enge provides a helpful outline for SEOs (or anyone) looking to start incorporating this crucial digital marketing tactic. Any successful SEO strategy still requires a promotional component — something that builds your business’ reputation and visibility while also netting you links to your website. Yet, we […]
Augmented reality artist creates sculptures using Bing search
At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e.g., “Flower”) into a simple field, then watched as results were mapped to the wireframes of the digital sculptures. Bing API connected to AR platform. The sculpture forms were created by 3D sculptor Michael Murphy, […]
Google may update business hours in local listings with AI
So make sure to routinely review your business hours to ensure they are accurate. Google said that is can use machine learning and AI to update the business hours of local listings when the search company thinks the hours listed are inaccurate. Google wrote “we developed a machine learning model that automatically identifies if business hours are […]
Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above? In last week’s post, we showed you how to target the C-Suite on Facebook in Nail B2B Authority Targeting: Psychographic Targeting Hot House. In this week’s […]
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages […]
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, […]