FCC Chairman to Robocallers: This Is Not Going To Stand!
FCC Chairman Ajit Pai blasted robocallers today in an interview on Fox Business. He said that the FCC has taken aggressive regulatory action and has told the Justice Department that robocalling in one of the FCC’s top consumer protection priorities: “We need you to make this an issue to send a signal to all of the robocallers […]
How a localized SEO campaign delivered global market share, lifted revenue
The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S. For businesses looking to expand and grow internationally, SEO can play an important role in scaling growth. Last year, the London-based Digital Marketing Institute (DMI) was looking to gain market diversity […]
We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh. “We’re an experience-driven company. This is not a cost. This is an engagement mechanism. We’ve partnered with about a thousand local artists across the country. We think of this as an experience building. We have 90 percent re-ups (of […]
How to spin a bad site migration into higher traffic and conversions
A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue. Site migrations can be a daunting task because of all the things that can get lost or overlooked during the move. If not properly planned and executed, a site migration can result in a […]
Automation layering: How PPC pros retain control when automation takes over
By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. The PPC track at SMX Advanced kicked off with a keynote by Ginny Marvin where she considered the future of an industry where automation […]
Imagine If IT Had One Tool To Fix Anything
“Imagine if IT had one tool to fix anything,” says the Chief Creatologist at Dell Technologies Joe Batista. “That’s nirvana. That’s not reality, because I have tool fatigue. I need to get to that simplicity. That’s public enemy number one for us. Now, today, with the influx of cash, the level of innovation cycle time […]
Five easy SEO strategies: Increase search engine rankings and gain qualified customers
Understanding how search engines rank websites and applying simple nontechnical SEO strategies will lead to increased traffic from qualified customers. Search engine optimization (SEO) is a technique used to assure that customers searching for a product or service can easily find a company’s website on search engines such as Google. Just as a physical location is […]
Starsky Robotics Launching Fully Autonomous Long-Haul Trucks in Florida
“We are now gearing up to take the person completely out of the cab on public roads in the state of Florida,” says Starsky Robotics CEO Stefan Seltz-Axmacher. “We’ve been testing on Florida roads with people in the cabs for a couple of years. We are starting off in the easiest conditions, in good weather, […]
The Response To Our Impossible Sliders Has Been Overwhelming, Says White Castle VP
“The response from customers (to our Impossible Slider) has been overwhelming,” says Jamie Richardson, Vice President at White Castle. “And with our 10,000 team members, the response has been overwhelming. We know we have got a winner. In working with Impossible, they’ve really put the study into this and have done it in a thoughtful […]
How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales
If you aren’t familiar with Reddit, your first visit to the website may feel a bit intimidating. Not only does it have the appearance of an old-school forum dating back from the early 2000s, but it also has a reputation for having users who don’t take kindly to blatant self-promoters. But dismissing Reddit as a vialble traffic source […]