Mitigating technical SEO issues by empowering engineers
Engineers are at the forefront of web development. Here’s how their understanding of technical SEO can be transformative for an enterprise. SEO is not just about keywords and content. It ensures search engines can effectively access, crawl, and interpret a website. This is where technical SEO comes into play. As I highlight in my article […]
What is PPC – Pay-Per-Click marketing?
PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results […]
Threads Officially Launched Its Web Version
Threads has officially launched its web-based version, giving users the ability to use the platform via their browser. Meta made the announcement on (where else) Threads: Use your Instagram account to log in: threads.netScroll to catch up on the conversation, or start a new thread of your own. Right from the start, the web-based version includes many […]
Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content
The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. Earlier this year, TripAdvisor removed critical reviews and negative posts about health and safety problems, including sexual assault, at a number of Mexican resorts and hotels. These were first-person accounts designed to be warnings to other travelers. A […]
Bing Webmaster Tools Expand Crawl Details, Offers URL Normalization Tips & More
Duane Forrester announced on the Bing Search blog a major upgrade to Bing Webmaster Tools. He said this is their biggest update since the Honey Badger update from June. The key updates and changes include: Expanded Crawl Details: This includes showing inbound links for any URL including 300, 400 & 500 codes. Plus URLs listed […]
Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey
What to consider before Google starts passing the taxes onto advertisers in November. Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these […]
Tumblr Launches Twitter-Like Redesign
Tumblr has launched a redesign of its website, adopting a Twitter-like style that better compliments its micro-blogging nature. Tumblr is currently owned by Automattic, the company behind WordPress, after the latter purchased it from Verizon in 2019. The company discussed the reasons in a blog post: Why are we doing this? We want it to be […]
How ChatGPT plugins can up your SEO game
Discover innovative ways to elevate your keyword research, content optimization and link building strategies with ChatGPT plugins. ChatGPT is one of the hottest technologies to ever hit the SEO industry. This groundbreaking conversational AI is not just another chatbot. It represents a paradigm shift in the industry – an evolution in how we approach optimization – with technology-driven […]
What’s different about digital marketing in the cannabis industry?
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search […]
AMD CEO Dr. Lisa Su Joins Code Conference As a Speaker
Code Conference 2023 has added Dr. Lisa Su, CEO of AMD, as one of its long list of prestigious speakers from the tech industry. Su has been CEO of AMD since 2014, helping lead the company in its current resurgence. Under her leadership, AMD has become a major threat to Intel and has taken a […]