Apple Search Ads can now be edited in bulk
If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution. Apple has just launched a new bulk ads editor that allows advertisers to update multiple campaigns and ad groups all at once. What does it do. The bulk ads editor allows you […]
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
There are a number of common questions your customers are probably asking in search that aren’t being answered. Yesterday I received an email, among others, from Chipotle promoting free delivery during the corona crisis. This prompted the type of behavior they were probably hoping for — an order. But it also sparked a debate in […]
Bing Ads makes it easier to segment performance data like time of day and device
The feature is now live in all accounts. Performance analysis in Bing Ads just got easier with the addition of a new Segment tab in the campaigns page. You can segment your campaign data by time (of day, day of week, and even by month, quarter or year), network, device and top vs. other from the main […]
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]
4 Facebook app strategies to reduce costs
Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for […]
Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics. The last interview I did at SMX West last February was with Patrick Stox. Patrick is a long time speaker at the SMX conference, he has worked at IBM for several years as a technical SEO and now works at Ahrefs, the […]
Your guide to the first 90 days as an enterprise SEO director
By framing yourself as a strategic player in your first 90 days as an SEO Director you can build goodwill, trust, and respect for SEO. If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar. We good? Awesome. Did you know that 33% of employees quit […]
Twitter Co-Founder Biz Stone Launches New Social Search App Jelly
Building on the concept, “If you have a questions, there’s somebody out there that knows the answer,” Twitter co-founder Biz Stone and former Twitter colleague Ben Finkel have launched Jelly, a social search app that uses your social networks to deliver results. According to the announcement today on the company’s blog “Jelly is designed to […]
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech’s survey. MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Attendees […]
Bing Ads opens pilot for device bidding
Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile. Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns. Even through the Enhanced Campaigns […]