The Future Of The Economy With AI
By some estimates artificial intelligence could add $13 trillion to the global economy over the next decade, but many companies are unwilling or unsure about how to implement AI in their own businesses. In that timeframe, up to 70% of businesses could implement some form of AI to streamline or simplify their business. AI can […]
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here’s why. When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often the outcomes fall short of expectations. That’s because SEO is misunderstood — by the entire organization […]
Bing to require LegitScript certification for addiction recovery advertisers
Drug and alcohol addiction recovery centers will have to be certified before running an ad campaign and can no longer use lead generators. Bing announced on Wednesday it is requiring drug and alcohol addiction recovery spaces to be certified by LegitScript before they can run ad campaigns on the site. The new policy will begin in the […]
FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts
Make sure your contracts don’t have terms that violate the CRFA. There are numerous studies circulating that show how important reviews are to consumer purchase decision-making. To protect the integrity of online reviews Congress passed The Consumer Review Fairness Act (CRFA) in 2016. This was largely modeled on an earlier California law. CRFA makes non-disparagement […]
5G Poses New Security Risks, Says Avast CEO
“5G brings a couple of things,” says Avast CEO Ondrej Vlcek. “One is the density of the network which is enabling things like IoT, the Internet of Things. That’s an exciting thing but also poses some new security risks. Second is speed of connectivity which we all want and which we all sort of are […]
View Velocity Is The Secret To Ranking On YouTube
“To determine rankings on their platform, YouTube uses a metric called the View Velocity,” says HubSpot SEO expert Braden Becker. “The View Velocity metric measures the number of subscribers who watch your video right after it’s been published. The higher your videos view velocity the higher your videos will rank. YouTube also accounts for the […]
Daily Mail SEO says site lost big after June Google update, asks community for help
The site appears to have been hit hard by the Google’s June core search algorithm update The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That’s according to a post in the Google Search Console forums by a user claiming to be The Daily Mail’s […]
We Built the Data Platform For AI To Enable Safe Self-Driving Cars, Says Scale AI CEO
“What we’ve done at Scale is built the data platform for AI,” says Scale AI’s 22-year-old CEO, Alexandr Wang. “AI is really built on top of data and these algorithms require billions and billions of examples of labeled data to be able to perform in a safe or reliable way. What we’ve done is built […]
Here’s how Google Ads’ new keyword selection preferences work
A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching. With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier, Google said it would be changing keyword selection preferences to help prevent keywords from […]
Problem Solving is ‘Full of Massive Innovation,’ Says Label Insight Co-founder
Label Insight says that it is powering transparency at the intersection of retailers, brands, and consumers with an industry-leading platform for CPG product attribute data covering more than 80 percent of top-selling food, pet, and personal care items in the U.S. They started out in the pre-cell era by literally going into grocery stores and manually copying […]