Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our […]
What Every Marketer Should Know About Social Audience Engagement
Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to do next. On Tuesday, December 15, join Bob Ciccone and Chris Leet of Netbase in this webcast to learn about an […]
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works. We have just learned the shocking news that Bill Slawski, an SEO expert, educator and pioneer, has died. Slawski was the Director of SEO Research at Go Fish Digital, a digital marketing agency. His company just […]
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories. A sleek new My Ad Center experience was announced today at Google’s annual I/O event. It provides users with a handful of options to control the messages being served across selected Google properties. Google […]
Apple Reportedly Shooting for 2025 to Release Full Self-Driving Car
Apple is reportedly working to launch a full self-driving Apple Car as early as 2025, potentially turning the auto industry on its head. Apple has reportedly been working on the Apple Car, code-named “Project Titan,” for years. The company has tried to establish manufacturing deals with various automakers, and has waffled back and forth on exactly what the Apple Car […]
How to use Google’s new price competitiveness report in Merchant Center
See how your product pricing compares to your Google Shopping competitors. The price competitiveness report began rolling out in Google Merchant Center (GMC) for eligible sellers last week. This new report can show you how your prices compare to other merchants selling and promoting the same products in Google Shopping campaigns. How to get started. The […]
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
Bing announced two new features at SMX Advanced this morning. Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your JSON-LD markup. Second, he announced support for a Bing AMP viewer. Bing AMP viewer Bing AMP viewer will […]
Is the Google Business Profile Manager going away for multi-locations businesses as well?
Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true? When Google rebranded from Google My Business To Google Business Profiles, the search company said it would push businesses to manage their listings directly in Google Search and Google Maps. But it […]
Twitter Makes Search Results More Visual With Top Photos, Videos & Instant Previews
Twitter is rolling out an update to its search results that will put a new “Top Photos” section above matching tweets. “Top Videos” may also appear. Twitter will also begin automatically showing tweeted pictures for those searching on the iPhone or with Android devices. Top Photos & Videos Twitter already shows top photos and images […]
Google’s new policy means it literally won’t pay to deny climate change; Monday’s daily brief
Plus, why basic questions about search marketing never go out of style. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]