YouTube To Launch “Call-To-Action Overlay” Ads
TechCrunch reports that YouTube is adding a new ad type to its ad mix named “Call-To-Action Overlay” ads. These ads are very simple, they basically allow you to add a link to a third-party site, off of YouTube. The ad is a transparent background with an ad description and link to any site you want. […]
Box CEO: Power Of The Cloud
“Snowflake is a very disruptive enterprise software company actually going out and going public larger than Google did,” says Box CEO Aaron Levie. “It’s a profound statement about the power of the cloud and the scale of these opportunities. We would not have anticipated ten years ago an enterprise software cloud company that doesn’t exist in 2010 […]
Twitter CFO on How Their Strategy of Increasing ROI for Advertisers is Paying Off
Twitter CFO Ned Segal says that Twitter’s work over the last couple of years designed to improve advertiser ROI and success on the platform is starting to resonate with advertisers. Twitter CFO Ned Segal recently discussed Twitter’s advertising initiatives, how they are dealing with suspicious accounts and how they are working to improve the health of the […]
Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color
“It felt like the right time to freshen things up,” says Microsoft spokesperson. Bing has updated its logo, changing the “B” to uppercase and switching the color from yellow to teal blue. A Microsoft representative told Search Engine Land that it felt like the right time to freshen things up. “Bing is a successful standalone […]
Microsoft Gains Exclusive License to OpenAI’s GPT-3 Model
Microsoft has scored a big win in the field of artificial intelligence (AI), gaining an exclusive license for OpenAI’s GPT-3 language model. OpenAI is one of the leading AI research labs. Elon Musk has been one of the biggest critics of AI, believing it poses an existential threat to humanity. Musk was one of the […]
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store. Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week ago, the company introduced new shopping features that help consumers more […]
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Aligning content and SEO for search success
Here are some best practices to get content and SEO teams working together throughout the creation process to ensure your pages are well-suited to succeed in organic search. From a 30,0000-foot view, capitalizing on organic search as a customer channel seems so simple. You need to create good content and secure good links — that’s […]
Demystifying Facebook’s “People Are Talking About This” Metric
Earlier this week Facebook announced features and functionality that were mainly geared toward pages and ads. One of the newest metrics released is the “people are talking about this” for pages. The goal of this number is to track conversations happening around specific pages. However, we have seen more users becoming confused as to what the […]
YouTube Plans Push Into Original Content: WSJ
It may have sounded a bit silly a few months ago when Italy announced it would regulate YouTube like a TV station, but now there’s this: According to the Wall Street Journal, Google is planning to spend upwards of $100 million on professionally-produced, original videos. The WSJ cites “people familiar with the matter,” who say […]