Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars
Following the launch of its awards site, Bing announced today a new partnership with The Hollywood Reporter to create the “ultimate Oscars resource guide.” According to the announcement, Bing’s awards site will offer biographical information, photos and news on this year’s Academy Award nominees. To illustrate its new Oscar search features, the site used best supporting […]
Google Feels Left Out of Stalking Lawsuits, Plans AirTag Rival
While it’s no secret Apple and Google copy each other’s best features, it comes as something of a surprise that Google is working on an AirTag competitor. Apple’s AirTag has been one of the company’s most controversial products, being called “the weapon of choice of stalkers and abusers,” with at least two stalking cases involving […]
Tweets About Steve Jobs Spike But Don’t Break Twitter Peak Record
As with Google, Twitter saw a spike in activity related to the death of Steve Jobs. However, the company said that the number of tweets per second didn’t break new records. The Peak Records Twitter told us that at 5pm PT yesterday, it saw 6,049 tweets per second happening at peak, with tweets continuing throughout […]
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more. Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no […]
Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
Take a step back, look at the business overall and understand how incremental spend or savings would impact the business. In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to frame this is the tradeoffs between […]
IBM’s Entire AIX Development Is Now Based in India
IBM’s entire AIX development effort has been moved to India, a stark change from just a few months ago. According to The Register, IBM’s AIX development was split roughly evenly between the US and India as recently as the third quarter of 2022. The outlet’s sources say some 80 jobs have been impacted, although IBM has […]
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners. Publisher-provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How it works. Publisher-provided signals make it easier for programmatic buyers to “find […]
Twitter Intentionally Disabled Some Third-Party Clients
In the wake of revelations that some third-party Twitter clients were having trouble authenticating, it appears Twitter actively disabled them. Users began noticing several days ago that some popular third-party Twitter apps were no longer able to connect. Paul Haddad, one of Tweetbot’s creators, confirmed the issue but did know whether it was an accidental issue with […]
Why is my WordPress site not ranking?
Practical tips to improve your search engine rank. If you want your site to be at the top of search engines, you likely have started researching SEO best practices. Perhaps you have mastered all that you need to know about technical SEO, but your WordPress site still doesn’t seem to be ranking well, and you want to […]
Video: Chris Boggs on experience in the SEM industry
This former US Marine built a professional career in SEO and SEM while giving back to the community. Chris Boggs has been doing the SEO and SEM thing since 2000 — yes, for over 20 years. Boggs does both SEO and PPC and has worked at both large agencies and smaller agencies and in-house at […]