How to create landing pages that convert
Landing pages can make or break your digital marketing. If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing […]
How to drive more traffic to your WordPress blog
WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, right? The figure also points […]
The merged approach: How combining traditional and digital brings marketing success
Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer. Before the technology and social takeover, […]
How to integrate SEO into the translation process to maximize global success
When expanding internationally, there is a common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework which will delay a website launch and impact on budgets. There are also some […]
How to force Google to recrawl your website
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs. Google’s crawlers are pretty good at their job. If you think of a new article on a […]
How to select the best caching solution for WordPress
There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent of consumers expect a web page to load in 2 seconds or less, which is quite a task to accomplish as a new website owner. Interestingly, even a single second of […]
6 Super Time-Saving Tips to AdWords PPC Management
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these top six time-saving tips for Google AdWords PPC. 1. Campaign Diagnostics Google is currently rolling out a new feature called Campaign Diagnostics. […]
Paid search and PPC: a super accessible beginner’s guide
Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in […]
How to master Facebook advertising and targeting
Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEO last week, describing all the advertising options that Facebook offers along with the impressive targeting you can achieve. According to Greg Gifford, Facebook used to be […]
PPC budget strategy: Tips for success on a limited budget
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an important role in its performance. However, it doesn’t guarantee successful results without a proper planning first. It’s common […]