Google Search Console lost performance report data for August 23rd and 24th
The data won’t be replaced or backfilled, as we hoped for. Last week, Google had one of its typical reporting issues where we thought maybe the data was delayed due to some pipeline bug. But it turns out the data that was lost, is likely gone forever and won’t be backfilled in the Search Console […]
How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to […]
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Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office. Driving sales, improving lead quality, and boosting conversions have never been more critical – especially in an age of increased privacy concerns. The right marketing technology is your key to getting it done. Discover […]
New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”
Advertisers can boost bids with keywords to show ads to those shoppers who are searching for specific products, for a higher chance of converting purchase intent to a sale. Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance […]
Google CEO: ‘Things Will Go Wrong’ With Bard AI
Google has finally released its Bard AI to the world, albeit via a waitlist, but Google CEO Sundar Pichai is warning “things will go wrong.” Google’s Bard has already had a rough launch. When the company first announced it, the AI flubbed an answer to one of the questions, spooking investors and taking $100 billion off […]
Shopify: We Are Arming The Rebels
“We are arming the rebels… the entrepreneurs, the small business owners, the independent brands, and the rebels are winning,” says Shopify President Harley Finkelstein. “It feels like the retail world that would have existed in 2030 was pulled back to 2020. We have seen this massive catalyst to an acceleration in digitalization in commerce and retail. We […]
Bing AI Chat testing setting the tone of the responses
Microsoft is slowly rolling out upgrades to Bing AI chat including setting the tone to creative, balanced or precise. Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience. You can set the tone to be creative, balanced, or precise to tailor the type of responses you get from […]
The revised Google search quality guidelines are out; Wednesday’s daily brief
Health insurance ad formats for Microsoft Advertising… Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, tomorrow night commemorates […]
UK Joins US, EU, Canada In Banning TikTok From Government Devices
The UK has joined the US, EU, and Canada in banning TikTok from government devices, citing “a specific risk with government devices.” TikTok is facing an existential crisis as governments and jurisdictions struggle with the security implications of the social media app. The company has come under fire for its ties to Beijing, especially since Chinese companies […]
How you can deal with decentralization in international SEO
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here’s what you can do about it Running SEO campaigns involves many moving parts. You need comprehensive planning, masterful execution and ongoing monitoring to drive results. Search marketing on a global scale is all that – and then some. International SEO […]