7 tips for a holiday-ready social media strategy
Ensure your social posts cut through the noise during the holiday season. Maintain visibility and keep your audience engaged with these tips. The things that are vital for brands throughout the rest of the year are even more critical to social media success during the holidays. There’s more noise, people are distracted, and they’re busy. […]
Bing On Links: You Should Never Know In Advance Where A Link Is Coming From
Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search blog named 10 SEO myths reviewed. There are many good and obvious points Duane makes in the post but one point he makes about links is very revealing. Duane wrote: You should never know in advance a link is […]
Google temporarily disables the validate fix feature in Search Console
Google is updating something in Search Console and for now, you can’t issue new validation requests. Google Search Console has temporarily disabled the validate fix button on its coverage report section. There is a notice that reads “Limited functionality: We are making some minor updates in the next few days. During this period you will […]
Pew: Twitter Usage Grows to 13% With African-Americans Leading Adoption
Thirteen percent of the U.S. online population now uses Twitter at least occasionally, according to new research from the Pew Internet and American Life Project, marking a significant increase from the 8% previously measured in November 2010. Growth was especially strong among non-Hispanic Whites and those between 30 and 49 years old. Among online African-Americans, […]
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. “The problem is never about content; the problem is always about discovery,” said Benu Aggarwal, founder of digital marketing agency Milestone Inc., in her presentation at SMX Next. The […]
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management. Last week, I published the last vlog interview I conducted before the lockdown in New York. This week, I have part one of the first one I conducted after New York opened up again. I was lucky enough for Kevin Lee, who helped cultivate the […]
Building trust builds brands: SEO link-building strategies that work
Rise above the competition with creative, effective and sustainable link-building strategies. If you are looking to outrank and outperform within organic search, link building is essential. However, there are many misconceptions about effective, safe link-building strategies and exactly how brands can harness links to propel their Google rankings, trust and authority in 2022. Improve your […]
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox […]
Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features
Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can […]
Google introduces Ads Data Hub for Marketers and Measurement Partners
The cloud-based, privacy-first measurement solution is evolving into two different dedicated platforms. Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. […]