Month: March 2019

China Trying to Become an Economic Hegemon for the 21st Century

“This is deeper than trade,” says Steve Bannon, former White House Chief Strategist. “It’s a combination of One Belt One Road, which is this infrastructure project to unite the Eurasian landmass. It’s Made in China 2025, which is the convergence of advanced chip design, artificial intelligence, and robotics, where they will take over advanced manufacturing. […]

ServiceNow teams with Workplace by Facebook on service chatbot

One of the great things about enterprise chat applications, beyond giving employees a common channel to communicate, is the ability to integrate with other enterprise applications. Today, Workplace, Facebook’s enterprise collaboration and communication application, and ServiceNow announced a new chatbot to make it easier for employees to navigate a company’s help desks inside Workplace Chat. […]

Eight tips to get the most from your Facebook business page in 2019

Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion. This means more than 20% of the world’s population is active on Facebook every month. Can you guess how many Facebook pages exist? 50 million? 60? 70? Not correct. As of May 2018, there were more than 80 million […]

How much martech should PPC marketers actually use?

The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices. I won’t be the first (nor the last) saying that the explosion of marketing technology is overwhelming. With so many new vendors and categories added each year, how do you ensure that you’ve got the ultimate marketing technology stack […]

Posted in SEM

Common technical SEO issues and fixes for aggregators and finance brands

As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising. Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is […]

Posted in SEO

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales. In order to show this correlation, the TrenDemon software analyzes all of the different touchpoints the customer has had over his lifecycle and […]

Twitter Scrapes Data From Your Tweets, Followers, and Clicks to Serve You Personalized Ads… Even With All Personalized Ads Settings Disabled, Says Reddit User

According to a Reddit post, Twitter still scrapes a lot of personalized data from you even with all personalized ads settings disabled. Reddit user u/dangeredwolf says that he noticed this personally and soon realized that Twitter’s own privacy policies actually allows Twitter to use certain personal information. This includes what you say in Tweets, who […]

Teikametrics adds hourly bidding optimization for Amazon advertising

The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data. Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad […]

Semantic search for Google Ads: What it is and why it matters

Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent. In 2017, Google reclassified exact match type keywords from the syntactic category to the semantic category. You’ve probably heard semantic search thrown around in […]