Google Chrome Revealed As Cause of Mass Mac Pro Failure
Earlier this week, studios and video shops in Hollywood and around the country went into collective panic mode when their Mac Pro workstations refused to reboot. News started hitting Twitter September 24 as Mac Pros started slowly crashing and refusing to boot up again. Almost immediately, keen-eyed users started noticing that affected systems were running […]
Social listening: what it is, why it matters, and how to do it
What is social media monitoring? Why is it important? What are the best social listening tools? Find out with this quick guide for 2020. Boom! Someone just posted a tweet praising your product. On the other side of the world, an article featuring your company among the most promising startups of 2019 was published. Elsewhere, […]
Google will now auto-delete your location history after 18 months
The update is part of a number of new privacy changes being implemented. Ahead of next week’s California Consumer Privacy Act (CCPA) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t mention CCPA in its blog post, but the timing is probably not entirely coincidental. Location History 18 month […]
Bing Hotel Ads moving out of beta to general release with Koddi
The release opens up another paid channel for hotel marketing. After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also participated in the beta. Hotel Ads in Bing results Bing’s Hotel Ads experience is […]
What 20 years of Google algorithm updates say about what SEOs should focus on next
More than a history lesson,. How to prepare for the next big Google update. In my SEO keynote talk during our SMX conference SMX Next, I discussed what SEOs can learn from the historical record of Google search algorithm updates. History lesson. I went as early back as how Google made updates back in the old Google […]
AFL-CIO President: Facebook Acted As An Illegal Employer Advocate
“They acted here as an illegal employer advocate to stop free speech and to stop unionization,” says AFL-CIO President Richard Trumka. “Facebook holds itself out as this champion of free speech. Yet here it is developing a platform that allows employers to totally deny their employee’s free speech. We demand an apology and they should […]
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. Audiences are the dotted lines that have the potential to connect nearly all of our digital channels. Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, […]
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website. It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As […]
Next Mining Venture: The Moon and Asteroids
President Trump signed an executive order further solidifying U.S. policy toward mining and resource acquisition in space. According to Space.com, the executive order has been in the works for roughly a year, and is “called Encouraging International Support for the Recovery and Use of Space Resources.” The order follows the 1967 Outer Space Treaty, not the […]
Google’s mobile-first indexing guide update emphasizes the same content across site versions
New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices. Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured data, visual content, and best practices. Below, you’ll find a summary of the additions. The document was […]