The Secret Behind SEO Success: Estimate and optimize your content’s rank as you create it
Identify opportunities to optimize and create content for performance against your top competitors. If your content is helpful to your customers’ success but is not earning page rank or traffic, now may be the right time to shift your SEO strategy. Leveraging data science, marketers today can predict the google rank of their content and […]
Bing Ads Launches iOS Mobile App For iPhone And iPad
Advertisers can monitor account performance and make simple edits to their campaigns on the go. Tuesday, Bing Ads announced the launch of its first-ever mobile app for PPC managers to access their campaigns from their iOS devices. The iOS app functionality includes the ability to edit budgets and bids, pause and enable campaigns, ad groups, […]
A proven method for building a strong PPC account team
What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management. As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly […]
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions. Relation between number of impressions and crawl frequency This correlation means that you can use crawl budget optimization as a strategy to promote a group of pages in search results. If your […]
LG May Exit Smartphone Business
LG’s CEO has sent out a memo to employees warning the company could exit the smartphone business after suffering significant losses. Once a major player in the smartphone market, LG has been eclipsed by Apple, Samsung, Huawei and others. As a result, the company has lost approximately $4.5 billion over the last five years. According […]
Google turns on ‘mark a business temporarily closed’ for business owners on GMB
The tool is under ‘Close this business on Google.’ Roughly a week a go, Google announced that Google Search and Maps will start showing whether a business is temporarily closed in response to the coronavirus crisis. This followed an earlier directive to local businesses to update hours and other relevant content in Google My Business. Queries related to “opening […]
TikTok Sending Job Applicant Personal Data to China
TikTok has experienced another embarrassing privacy issue, with the revelation it is sending the personal data of job applicants to China. TikTok was on the receiving end of ire from the US over its privacy practices and the perception it represents a threat to national security. The company even faced a lawsuit by an individual claiming the […]
E-commerce explodes: 45% growth in Q2
While many retailers flounder, some omnichannel merchants are killing it online. Years of economic growth have been wiped out by COVID-19. However, the story for e-commerce has been the opposite: an acceleration of growth that otherwise might have taken years. Approaching 20% of retail. The U.S. Commerce Department reported new retail sales data (.pdf) earlier this […]
Bing iPhone App Gets A Refresh With New Privacy Controls, Image Search Results & More Emojis
Updates make it possible to launch apps from the search results page, enable a “Privacy Search” mode, view video snippets inline and more. Bing announced new updates to its iPhone App today, adding everything from a new privacy search mode feature, and improved image search results to an expanded set of emojis that can be used to […]
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but […]