Facebook Business Suite is a new cross-app management tool for SMBs
Seeks to bring simplicity and centralized control to content management on Facebook and Instagram. Facebook is launching “Facebook Business Suite,” a new mobile app and desktop interface that brings together Facebook and Instagram publishing, messaging and analytics in a single dashboard intended to simplify management of content across both platforms. It is being rolled out […]
Google’s current FLoC tests aren’t GDPR compliant
Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation. FLoC, Google’s alternative to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser testing beginning in Q2 of this year, […]
It’s alive! Image SEO is back from the dead
In the wake of Google’s removal of the ‘view image’ button, contributor Anthony Muller polled top news and entertainment sites to share their Google image traffic data. The results? Overwhelmingly positive — image search is back. Image search engine optimization (SEO) is the practice of optimizing attributes associated with images. The file size, file name, […]
Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research
In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released. If you’re not already familiar with this tool, I recommend taking some time and digging into it. It’s located under the Tools menu in […]
3 ways in-house do-it-yourselfers can prepare for PPC management
So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed. Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a […]
IRS Delays Tax Deadline to May 17
The Internal Revenue Service (IRS) is extending the tax deadline by a month, until May 17, to help ease the burden on taxpayers. The last year has been one of the hardest on taxpayers, thanks to the pandemic. Many taxpayers have lost jobs, or at least partial income. Many others have had to take on […]
Twitter Testing In-Line YouTube Viewing
Twitter is testing a new feature that will let users watch YouTube videos in-line, without leaving the Twitter conversation. Traditionally, clicking on a YouTube link in Twitter took a user to the YouTube video, leaving the Twitter thread behind. With Twitter’s new feature, users will be able to watch the video without leaving the thread. […]
GM Signs Deal With SolidEnergy Systems to Improve EV Range
GM has partnered with MIT spinout SolidEnergy Systems to improve EV range, thanks to an innovative type of battery. SolidEnergy Systems has specialized in lithium metal (Li-Metal) batteries, instead of the current lithium-ion. By using Li-Metal, the batteries feature increased energy density. This allows similarly sized batteries to offer greater range. Alternately, smaller batteries could […]
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance. Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID pandemic precautions. Community members can vouch that businesses are enforcing social distancing and requiring staff to wear masks. Why we care. As the […]
Reducing the time it takes to write meta descriptions for large websites
The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions. Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can […]