Bing Quietly Rolls Out App Linking, Connecting Search Results To App
With Google, Facebook and Twitter heavily promoting ways to promote apps within search and ads, few are taking notice of Bing’s efforts on that front. Bing has offered Bing App Linking since at least March 2014 but no one has really noticed. App Linking works in a similar way to Google App Indexing but specifically […]
Google may issue manual actions over job schema on expired job listings
You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. Google has updated its schema documentation around job postings to explain that if you use job schema on your job listings on your website, and those job listings have actually expired, Google may prevent you from showing […]
To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics. Overview These days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel that lacks the excitement of emerging opportunities in social, video and native. The reality, however, […]
Meet a Landy Award winner: Noble Studios drives traffic to Tahoe South to win Best SEO Initiative for Small Business
Noble Studios introduced a new approach to blogging and content creation for Tahoe South that resulted in a 134% increase in mobile site traffic. TahoeSouth.com, a travel site owned by the Lake Tahoe Visitors Authority, turned to Noble Studios to help grow its web traffic beyond the site’s usual user patterns based on weather trends. […]
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit campaign. There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been […]
Bing Ads starts testing app install ads in the US
The ads are available for iOS and Android apps. Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play, store depending on the device the user is on. During the pilot, app install ads are […]
Google Search Console adds Page Experience report and filters for Search Performance report
These new reports give us more information to prepare for the new timeline for the page experience update rollout. Google has postponed the rollout of the page experience update, one of the reasons for doing so is to give site owners more tools to improve their pages for this update. With that, Google launched some new […]
RSAs vs ETAs, how, when, and why PPC experts use them
An analysis of more than 5,600 Google Ads accounts Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, […]
Apple ‘Spring Loaded’ Event: iPad Pro and M1 Mac
Apple uses its “Spring Loaded” event to unveil the new iPad Pro and an M1 iMac. iMac New iMac – Credit Apple Cook highlighted the revolutionary impact of the transition to Apple’s custom M1 silicon, before giving the stage to John Ternus to discuss the latest addition to the M1 family: the iMac. The new […]
User-Generated Content — The secret SEO weapon
Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. User-Generated Content (UGC) is one of the most cost-effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved covers the various tools used to generate and distribute UGC, as well […]