Category: Marketing

It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these top six time-saving tips for Google AdWords PPC. 1. Campaign Diagnostics Google is currently rolling out a new feature called Campaign Diagnostics. […]

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in […]

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEO last week, describing all the advertising options that Facebook offers along with the impressive targeting you can achieve. According to Greg Gifford, Facebook used to be […]

You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an important role in its performance. However, it doesn’t guarantee successful results without a proper planning first. It’s common […]

It’s official. Apple’s new Maps in iOS 6 have problems so serious that even Apple CEO Tim Cook has issued a public apology about them. What does Apple do next? Going back to Google-powered Maps is unlikely but not out-of-the-question. More likely, Apple will push through the pain. However, it could reconsider whether maps really […]

Local search marketing can be a challenge for franchisees, but columnist Rachel Lindteigen has some tips. Local marketing is especially important for franchisees, but it can also pose many unique issues — for example, how do you stand out among a sea of many? The good news is that it’s possible, depending on the situation there are […]

What can local business marketers learn from San Diego’s largest convention? Columnist Greg Gifford explores. Excelsior, fellow local search fans! I was lucky enough to attend Comic-Con in San Diego a few weeks ago. About half of the massive convention center hall was populated by toy and comics vendors, so the room was full of […]

These overlooked search and marketing practices save you time, require minimal investment, or even pay for themselves. Columnist Wesley Young shows you how to get the best bang for your marketing buck with these underused tactics. As we try to cram more productivity into our 24-hour day, sometimes it’s hard to see the forest for […]

Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from living and working overseas. About a year and a half ago, I relocated from California to Singapore to take on the challenge of marketing SurveyMonkey’s portfolio of products across Asia. Living and working in a […]

Link building is an art that many, including columnist Andrew Dennis, have learned through trial and error. Today, he shares some of what he’s learned about how to identify and obtain better links. There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught […]