Hilton CMO on why its ‘For the Stay’ campaign is the hotel’s ‘Just Do It’
In an interview with Hotel Dive, Hilton CMO Mark Weinstein shared the inspiration behind the marketing platform, the story of the company’s 10-minute TikTok and strategy tips for hotel marketers. According to Hilton Chief Marketing Officer Mark Weinstein, the hotel’s “For the Stay” marketing platform is Hilton’s version of Nike’s iconic “Just Do It” campaign. […]
Geico Gecko serves as on-set consultant for Netflix’s ‘Leo’ in co-branded ads
The first custom creative campaign for Netflix’s ad-supported tier pairs the scaly peers together to make a more direct connection with viewers. Dive Brief: Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko mascot […]
Global Times: 11-year-old Cambodian princess immersed in Chinese culture, celebrates long-held friendship
BEIJING, Dec. 14, 2023 /PRNewswire/ — Adorned in a traditional Cambodian dress, 11-year-old Princess Jenna Norodom has captivated Chinese audiences with her performance of Cambodian and Chinese songs, as well as local dances, on the stage of Chinese state broadcaster CCTV’s international cultural exchange program The Beauty of Shared Arts. This year marks the 65th anniversary of the establishment […]
Mars brand Excel Gum uses ASMR to relieve studying stress
Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. Dive Brief: Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress, per a press release. The effort […]
Sociable: Musk tells advertisers to ‘go f— yourself,’ calls X boycott ‘blackmail’
X’s owner apologized for antisemitic posts but bristled over advertisers’ response during an interview on stage at the New York Times DealBook Summit. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It seems that Elon Musk would sooner burn the platform formerly known as Twitter […]
Addressable TV stakeholders form trade organization as ad spend grows
Paramount Advertising has joined Go Addressable as its inaugural programmer. Dive Brief: Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural programmer, alongside founding members Charter’s Spectrum Reach, Comcast Advertising, DirecTV Advertising and Dish Media. Addressable TV […]
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
Dive Brief: Cheez-It is sprucing up its latest college football bowl sponsorship with in-stadium activations, including an on-field barbershop and spa experience, according to a press release. The Kellanova brand’s backing of the Citrus Bowl will feature a Cheez-It Flexin’ Section where fans can receive orange hair dye jobs, “cheez-scented” massages and manicure-pedicure treatments, a.k.a “mani/cheddiz.” […]
Ad-spending market continues to recover, though 2024 presents mixed picture
Dive Brief: Global ad spending is on track to close out 2023 on a positive note, a finish that comes despite a challenging period marked by inflation and conflict, according to newly updated forecasts from WPP’s GroupM and Interpublic Group’s Magna. GroupM foresees global ad revenues climbing 5.8% this year to hit $889 billion, excluding the effects of […]
McDonald’s reinvents McNugget Buddies for streetwear-minded adults
For its latest nostalgia play, the chain teamed with multifaceted artist and influencer Kerwin Frost to put a new spin on the iconic collectibles. Dive Brief: McDonald’s collaborated with artist and streetwear influencer Kerwin Frost for a customized Happy Meal box that includes a McNugget Buddy collectible, which are returning for the first time in […]
6 Super Time-Saving Tips to AdWords PPC Management
It’s the busiest time of year. Somewhere in between scoring online deals and 2013 planning, the AdWords account is screaming for attention. Hey, bids don’t manage themselves. Or do they? Check out these top six time-saving tips for Google AdWords PPC. 1. Campaign Diagnostics Google is currently rolling out a new feature called Campaign Diagnostics. […]