Bing Reaches 20 Percent Search Market Share Milestone In US
Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner Yahoo. Indeed the two companies have effectively traded places. Yahoo was last where Bing is today (20 percent) Bing has […]
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds. Ginny Marvin on September 3, 2020 at 3:58 pm | Reading time: 7 minutes This morning, I negated a word that cost a campaign more than $3 for the one click it received in a brand campaign last week. I didn’t add […]
X (Twitter) users report new ad format that can’t be blocked or reported
The new ad product cannot be liked or shared, does not carry an ‘ad’ label and has no associated accounts to identify who the advertiser is. X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users […]
Taming The Beast Of The Messy Enterprise SEM Campaign
Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand. Enterprise SEM campaigns are exciting to design and execute; budgets are large, and there are numerous customers to satisfy by connecting them with the information they need via a myriad of keywords and ads. However, […]
SEO For Shops: The 12 Tips Of Xmas
It’s almost Halloween, and you know what that means — it’s time to prepare for the holidays! Columnist Marcus Miller provides tips for local businesses to make the most out of this holiday season. Christmas is coming. I said it. I hate myself for saying it. You likely hate me a little bit for saying […]
Samsung Joins Google In Pressuring Apple Over Green vs Blue Bubbles
Samsung is joining Google in trying to pressure Apple to solve the green vs blue bubble debate by adopting RCS. RCS is the successor to standard SMS text messages, offering iMessage-style features, such as read receipts, file sharing, group administration, end-to-end encryption, and more. Despite Apple’s emphasis on security and privacy, the company falls back to the […]
6 Local Marketing Lessons Learned At Comic-Con
What can local business marketers learn from San Diego’s largest convention? Columnist Greg Gifford explores. Excelsior, fellow local search fans! I was lucky enough to attend Comic-Con in San Diego a few weeks ago. About half of the massive convention center hall was populated by toy and comics vendors, so the room was full of […]
Bing Ads launches new action extensions to highlight calls-to-action
Actions extensions take a page from display and social media ads with prominent calls-to-action. Bing Ads has taken the wrapper off a brand new ad extension. Action extensions launched globally in all supported languages Wednesday and are available on desktop and mobile devices. What they look like. The action extensions feature one of 70 pre-defined calls-to-action. On mobile, […]
Europe Turns Antitrust Attention To Google Maps For Android
The antitrust investigation (or enforcement action) against Google in Europe is currently focused on shopping search. There’s an earlier stage, but parallel investigation of Android is now taking off. Comments from regulators and European politicians suggest there’s a potentially long road ahead for Google and many investigations to come. Indeed, a more formal local search […]
YouTube rolls out video view campaigns globally
VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google. YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time […]