Twitter Testing In-Line YouTube Viewing

Twitter is testing a new feature that will let users watch YouTube videos in-line, without leaving the Twitter conversation.

Traditionally, clicking on a YouTube link in Twitter took a user to the YouTube video, leaving the Twitter thread behind. With Twitter’s new feature, users will be able to watch the video without leaving the thread.

The feature obviously has value to Twitter, as it keeps users from leaving, but it’s also a nice feature for Twitter users as well.