Advertisers can monitor account performance and make simple edits to their campaigns on the go.
Tuesday, Bing Ads announced the launch of its first-ever mobile app for PPC managers to access their campaigns from their iOS devices.
The iOS app functionality includes the ability to edit budgets and bids, pause and enable campaigns, ad groups, ads and keywords. Advertisers can view performance down to the keyword level and receive alerts for things like expiring credit cards.
Just last month, Google launched its AdWords app with similar functionality, only for Android devices. Bing Ads says an Android version is in the works. Google, too, said it’s working on an iOS version.
The Bing Ads app is available in the US App Store for devices running iOS 8.1. The team says it plans to support older versions of iOS and additional markets in the near future.