Category: Social

The new ad product cannot be liked or shared, does not carry an ‘ad’ label and has no associated accounts to identify who the advertiser is. X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users […]

VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google. YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time […]

“Highly relevant” ads will be served to Snapchatters when they use My AI to search for related queries. Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for […]

Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns. If you run TrueView YouTube campaigns in AdWords, you know that getting to them is like entering a netherworld. Not only do you lose the tether to your other campaigns, running video campaigns in AdWords feels like being forced to write with […]

Brand advertisers will be able to target TV screen viewing for the first time. YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a […]

Reddit Brand Lift and Reddit Conversion Lift provide detailed campaign performance information to enable more efficient optimization. Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to validate investments, optimize […]

Tumblr has launched a redesign of its website, adopting a Twitter-like style that better compliments its micro-blogging nature. Tumblr is currently owned by Automattic, the company behind WordPress, after the latter purchased it from Verizon in 2019. The company discussed the reasons in a blog post: Why are we doing this? We want it to be […]

Ads on X are now harder to differentiate from organic posts. Will it result in more clicks or engagement? Monitor your metrics. X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to […]

TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise. TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. […]

Content creators outside of the US will be able to set up subscription services on their accounts for the first time. Instagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans […]