Category: Social

Mars brand Excel Gum uses ASMR to relieve studying stress

Running in Canada, the “Excel Study Beats” program leverages creators to share soothing gum content across TikTok, YouTube and Spotify. Dive Brief: Mars, Inc. brand Excel Gum has launched a new Canadian campaign, “Excel Study Beats,” that leverages autonomous sensory meridian response, or ASMR, for content designed to help relieve studying stress, per a press release. The effort […]

Sociable: Musk tells advertisers to ‘go f— yourself,’ calls X boycott ‘blackmail’

X’s owner apologized for antisemitic posts but bristled over advertisers’ response during an interview on stage at the New York Times DealBook Summit. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It seems that Elon Musk would sooner burn the platform formerly known as Twitter […]

Addressable TV stakeholders form trade organization as ad spend grows

Paramount Advertising has joined Go Addressable as its inaugural programmer. Dive Brief: Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural programmer, alongside founding members Charter’s Spectrum Reach, Comcast Advertising, DirecTV Advertising and Dish Media. Addressable TV […]

Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa

Dive Brief: Cheez-It is sprucing up its latest college football bowl sponsorship with in-stadium activations, including an on-field barbershop and spa experience, according to a press release. The Kellanova brand’s backing of the Citrus Bowl will feature a Cheez-It Flexin’ Section where fans can receive orange hair dye jobs, “cheez-scented” massages and manicure-pedicure treatments, a.k.a “mani/cheddiz.” […]

Ad-spending market continues to recover, though 2024 presents mixed picture

Dive Brief: Global ad spending is on track to close out 2023 on a positive note, a finish that comes despite a challenging period marked by inflation and conflict, according to newly updated forecasts from WPP’s GroupM and Interpublic Group’s Magna. GroupM foresees global ad revenues climbing 5.8% this year to hit $889 billion, excluding the effects of […]

How to drive more traffic to your WordPress blog

WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, right? The figure also points […]

The merged approach: How combining traditional and digital brings marketing success

Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer. Before the technology and social takeover, […]

Yelp Supersizes Its Local Profiles, Makes Them Less Busy

Yelp has redesigned parts of its web UI to make them more visual and to surface more information. In particular business profile pages have been changed to emphasize images, featured user reviews and key pieces of local content, all of which are now more prominent. The changes are not yet live for me, which is […]

X (Twitter) users report new ad format that can’t be blocked or reported

The new ad product cannot be liked or shared, does not carry an ‘ad’ label and has no associated accounts to identify who the advertiser is. X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users […]