Category: SEO

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs. Google’s crawlers are pretty good at their job. If you think of a new article on a […]

There is no denying that the existence of an appropriate website is justified primarily by its loading speed: the faster, the better. Forty-seven percent of consumers expect a web page to load in 2 seconds or less, which is quite a task to accomplish as a new website owner. Interestingly, even a single second of […]

Whether you report on just two or twenty different regions, getting a centralised report on search engine result page performance by region can be a headache if you don’t have an easy — and scalable — reporting system in place. There are lots of ways to tackle the problem, but by far the easiest is […]

You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected. This week at SMX East, I’ll be participating in the Deconstructing Pigeon Panel along with David Mihm, Adam Dorfman and Matt McGee, where we’ll discuss the effects of the update which happened at the end of July. Since […]

It’s almost Halloween, and you know what that means — it’s time to prepare for the holidays! Columnist Marcus Miller provides tips for local businesses to make the most out of this holiday season. Christmas is coming. I said it. I hate myself for saying it. You likely hate me a little bit for saying […]

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when it addresses what a large number of […]

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search professionals. The agenda is packed with sessions focused on SEO […]

Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn’t. Whether we know it or not, we’re caught in a paradox. There is an industry-wide obsession among SEOs with scalability. More specifically, how we can use generative AI to help with scalability. With unprecedented advancements […]

Ace your holiday promotions with this step-by-step guide. Did you know? In 2022, Black Friday online sales totaled over $9.12 billion, and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to […]

Engineers are at the forefront of web development. Here’s how their understanding of technical SEO can be transformative for an enterprise. SEO is not just about keywords and content. It ensures search engines can effectively access, crawl, and interpret a website. This is where technical SEO comes into play. As I highlight in my article […]