Category: SEO

The new product variants has three new properties; hasVariant, variesBy and productGroupID. Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console and rich result testing tools for validation of the new markup. This is called product variant […]

Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technological research and consulting firm, is predicting. Why […]

Learn tips for setting up and analyzing local SEO ranking reports to uncover opportunities and measure success. Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips […]

Learn how to leverage digital PR techniques like cultivating expertise, crafting stories, and garnering influence to boost your SEO. Link building has been considered one of the most important SEO strategies for a long time. The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. But SEO has evolved. […]

It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story. Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the […]

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This article explores the dos and don’ts of SEO localization, guiding you through creating visible, culturally appropriate content that engages diverse audiences. Understanding cultural sensitivity Cultural sensitivity in SEO means recognizing and respecting the […]

Crawl, Walk, Run: The Iterative Approach for A CDP Use Case In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer, enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide […]

Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season. The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with targeted SEO strategies. Below are nine ways to optimize your website for the holidays and […]

When expanding internationally, there is a common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework which will delay a website launch and impact on budgets. There are also some […]

If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs. Google’s crawlers are pretty good at their job. If you think of a new article on a […]