Category: Google

The change removes visibility into more than 20% of search terms, one agency finds. Ginny Marvin on September 3, 2020 at 3:58 pm | Reading time: 7 minutes This morning, I negated a word that cost a campaign more than $3 for the one click it received in a brand campaign last week. I didn’t add […]

The antitrust investigation (or enforcement action) against Google in Europe is currently focused on shopping search. There’s an earlier stage, but parallel investigation of Android is now taking off. Comments from regulators and European politicians suggest there’s a potentially long road ahead for Google and many investigations to come. Indeed, a more formal local search […]

The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation. Google has confirmed that for YMYL, your money, your life, queries they will give more weight in their ranking algorithm to factors around expertise, authoritativeness, or trustworthiness – also known as EAT in the […]

Hotels should be aware of the new search filters and features from Google Travel. After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these updates are important “because the impact of COVID-19 on destinations can vary, it’s important to […]

Ticket resellers are now included among the list of restricted advertisers on AdWords and must be certified by Google before they can advertise. In an effort to ensure users don’t get misled or scammed in buying event tickets through third-party resellers advertising through AdWords, Google is instituting a certification process before these businesses can advertise […]

If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. It’s no secret that split (A/B) testing is an essential part of a successful AdWords campaign. I’m a big advocate of scientific […]

What to consider before Google starts passing the taxes onto advertisers in November. Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these […]

Seen as a major step forward, the notice still won’t explain the reason for a Google My Business account suspension. Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out their listings were suspended when they signed into their Google […]

Be able to anticipate your target audience’s needs. SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update. That is what most SEOs are trying to achieve. In […]

But aggressive government intervention in Australia threatens Google’s voluntary news licensing strategy. Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was delivering considerable value to publishers in the form of traffic. But some publishers (e.g., Rupert Murdoch) have complained over […]